Lead Product Commercial Marketing Manager

The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Commercial Marketing Manager establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Here’s what you’ll do:

Strategy & Campaign Development

- Lead the development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).

- Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.

- Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.

- Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

- Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.

- Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.

- Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.

- Lead small projects independently or drive substantial portions of larger organizational initiatives.

Market & Competitive Intelligence

- Develop comprehensive competitive analysis and market intelligence reports to inform product and marketing strategy.

- Monitor market trends, customer behavior, and competitor activity to identify opportunities and risks.

- Translate research and analytics into clear, actionable recommendations for stakeholders.

Performance Analysis & Optimization

- Track and report on campaign performance against KPIs (gross adds, churn, ARPU, engagement).

- Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.

- Apply testing best practices to validate hypotheses and scale what works.

Mentorship & Best Practices

- Serve as a subject matter expert for the product marketing domain.

- Establish and document best practices for the broader marketing organization.

- Provide regular guidance, coaching, and mentoring to less experienced team members.

What you’ll need to be successful:

Required

- 3 – 5 years of experience in product marketing, brand marketing, or related field.

- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).

- Demonstrated experience leading integrated, multi-channel marketing campaigns.

- Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo).

- Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau).

- Proven ability to manage complex, cross-functional projects with minimal oversight.

- Strong written and verbal communication skills, including experience presenting to leadership.

- Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Preferred

- Experience in B2B Marketing and Cross Functional Partnerships.

- Experience in telecom, subscription services, or a related consumer-facing industry.

- Familiarity with churn reduction, retention, and ARPU-growth strategies.

- Experience mentori