Lead Partner Account Technical Strategist

Job Title: Partner Account Technical Strategist
Location: Europe

Position Summary

The Partner Account Technical Strategist (ATS) plays a critical role in strengthening partner engagement, enhancing lifecycle visibility, and driving growth in Citrix-based solutions. This role bridges the gap between Citrix and its partners, enabling them to effectively sell, position, and support our products throughout the customer lifecycle. To achieve this, the Partner Account Technology Strategist works with the partner to identifyand match Citrix technologies with a customer’s business issues and objectives. They assistthe partner in developing business value propositions around Citrix products and solutionsthus driving innovation and wide-scale adoption. In summary, the PartnerATS drives sales with technical expertise, account management skills, sales ability, and a superior customer focus.

Key Responsibilities

Partner Enablement

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Provide resources and training to empower partners to sell Citrix-based solutions.

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Conduct joint sales activities such as webinars, bootcamps, conferences, and videos.

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Manage provisioning and configuration of NFR licensing and demo environments.

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Deliver product feature training and support Citrix-based offering development.

- Articulate industry trends and insights.

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Serve as an external spokesperson and evangelist for Citrix’s vision and associated technologies.

Pre-Sales Activities

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Facilitate product demos, presentations, Proofs of Concept (PoCs), and respond to RFIs, RFPs, and RFEs.

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Architect solutions tailored to partner and customer needs.

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Assess the potential application of Citrix products to meet customers’ business needs.

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Have a strong knowledge of our well-known use cases where applicable.

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Ability to build complex, multi-product proof of concept solutions for customer evaluations as part of a sales engagement process.

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Assist with overcoming technical and competitive objections and accelerate the technical evaluation component of the sales cycle.

Post-Sales Engagement

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Enable partner to run technology assessments in customer accounts

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Ensure active product use and reduce churn through strategic support

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Coordinate and align cross-functional resources to ensure customer needs are met

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Serve as a point of contact for support escalations

Strategic Technology Advisor to Partner

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Build relationships with services leads and C-level technology executives in the partner organization and hold regular meetings with them.

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Align partner goals and services offerings with Citrix’s broader strategic objectives

- Develop joint value proposition

- Drive the generation of RFEs

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Collaborate with partner product teams to develop and influence partner-focused roadmaps

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Drive the expansion of use cases and increase adoption of Citrix-based services

Team Growth

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Provide regular and efficient updates on assigned accounts to leadership.

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Consistently contribute to the broader team’s technical mindshare

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Drive initiatives, where needed, to improve team performance

Preferred Skills and Qualifications

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Experience in technical account management or sales engineering.

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Strong understanding of Citrix products and services, including EUC (End User Computing) and ZTNA (Zero Trust Network Access) use cases.

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Solid understanding of competitive technologies (VMware, Zscaler, Nerdio, F5, Island, and other competing technologies), and how to position to “win”

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Proven ability to manage pre-sales and post-sales engagements effectively.

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Excellent communication and presentation skills for partner-facing activities.

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Ability to align technical strategies with broader business objectives.

Why Join Cloud Software Group ?

At Cloud Software Group , Inc., you’ll be part of a forward-thinking team driving partner and customer success in a collaborative, innovative environment. If you’re passionate about