Lead, Owned Brands

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

Why This Role Exists

Grove's owned brands — Grove Co., Grab Green, and 8Greens — are the highest-margin, highest-control part of our assortment and the clearest expression of our human health point of view. They are also where the hardest problems live: contract manufacturers who need managing, packaging that has to survive a supply chain, claims that have to hold up to a third-party lab, and launch dates that are set by retail partners and don't move.

This role owns those brands end to end — the margin math, the vendor relationships, the product development calendar, the claims and compliance work that gates our sales channels, and the quality problems that surface after launch. It is a small-team, wide-aperture job: you are the single point of accountability for a domain that touches inventory planning, marketing, creative, quality, finance, and our fulfillment centers, and you do the work yourself rather than routing it to a team.
What You'll Own
Owned brand product development and packaging

- Own the development calendar for Grove Co., Grab Green, and 8Greens — new items, seasonal and limited-edition programs, line extensions, and format changes from brief through first production run.

- Own packaging decisions and their consequences: substrate and format selection, die lines, master case specification, compatibility of formula to package, and cost per unit.

- Build and maintain the specification and briefing standards these programs run on, so a new item moves through development the same way every time rather than being reinvented per launch.

- Direct external design and artwork partners and a small bench of specialist contractors; manage revision cycles against launch dates.

Contract manufacturers and supplier partnerships

- Serve as the primary relationship owner for our contract manufacturers and co-packers (gummy, liquid, paper, and personal care) plus the packaging and component suppliers behind them.

- Negotiate cost, payment terms, MOQs, and lead times. Run RFPs and dual-source evaluations when the current partner is the constraint rather than the solution.

- Manage supply agreements and quality agreements alongside Legal and Finance, and own vendor onboarding through NetSuite and Tropic.

Product quality and problem resolution

- Run root-cause investigation and resolution yourself when a product fails in the field — seal integrity, cap and closure defects, formula-to-lining compatibility, freight damage — coordinating the manufacturer, third-party labs, our fulfillment centers, and Customer Happiness.

- Build the evidence: pull the complaint data, size the exposure, recommend whether to fix, re-spec, or discontinue, and bring a clear recommendation rather than a list of options.

- Define how we investigate: establish the triage thresholds, the escalation path, and the documentation trail so the same defect class doesn't get worked from scratch twice.

Retail and channel program execution
- Deliver owned brand programs into retail and marketplace partners on their calendars — QVC TSV builds, Amazon assortment transitions, retailer-specific packaging and pack sizes — including the inbound freight and delivery-window coordination that determines whether revenue lands in the quarter.

How This Role Operates

You will work with high independence. Your VP will review outcomes and major trade-offs — the assortment recommendation, the sourcing decision, the call on a quality exposure — not your method or your day-to-day sequencing. There is no team beneath this role and no internal quality or regulatory desk to hand work to; you set your own priorities across four workstreams and hold your ow