Junior Social Media Marketing Specialist (WFH)

About the job:
We're looking for a hands-on creator with Gen Z internet fluency, quirky humour, and a strong understanding of parents. You've built your own channel to a certain number of followers or subscribers, and you're comfortable being on camera.

Role Overview: Create content that makes parents stop, relate, and get curious about TomoClub. Publish fast, experiment often, and help us discover which messages resonate. We'll use those insights to sharpen our positioning and turn organic winners into paid ads.

Key Responsibilities:

1. Own content from idea to publishing: scripting, shooting, editing, captions, and posting.

2. Create reels, short videos, and social posts around parents' concerns, aspirations, and everyday moments.

3. Be a face for TomoClub through relatable stories, demonstrations, and on-camera content.

4. Test hooks, formats, and messaging, using performance data and audience feedback to improve.

5. Work with the growth team to adapt successful posts into ad creatives.

Who can apply:

Only those candidates can apply who:
- have minimum 1 years of experience

Salary:
₹ 3,60,000 - 4,50,000 /year

Experience:
1 year(s)

Deadline:
2026-11-28 23:59:59

Other perks:
5 days a week

Skills required:
Social Media Marketing, Adobe Creative Suite, Creative Writing, Adobe After Effects and Instagram Marketing

Other Requirements:
- 1. Creator experience: A channel you personally grew to a certain number of followers or subscribers, with evidence of organic engagement.
- 2. Creative instincts: Strong hooks, storytelling, humour, and a feel for internet culture.
- 3. Parent empathy: The ability to make our offerings relevant without sounding like a sales brochure.
- 4. Production skills: Confident shooting and editing using Adobe, CapCut, Canva, or equivalent, alongside AI tools that speed up your workflow.
- 5. Speed and ownership: You turn ideas into published content quickly and learn from what works.

About Company:
TomoClub is a game-based social-emotional learning curriculum aligned with CASEL and state standards in American schools. Unlike the traditional textbook or recorded video-based curricula that have been around for decades, TomoClub is designed to adapt to the evolving needs and learning preferences of students. The impact of our game-based approach has been truly encouraging. In the three school networks where we are currently piloting, we've witnessed improvements in attendance, a reduction in behavioral issues, and an enhancement in mental well-being, all contributing to overall academic advancement.

At TomoClub, we believe children need two essential skill sets to be ready for tomorrow: collaborating with people and working with AI. We build these through game-based learning and AI literacy programs for students.