Influencer Marketing Manager

We are looking for an experienced Influencer Marketing Manager to join our marketing agency and lead influencer campaigns from strategy through execution.

The ideal candidate has hands-on experience working directly with influencers, content creators, and talent agencies, and understands how to build successful influencer partnerships that support brand awareness, engagement, and sales objectives.

Key Responsibilities
- Develop and execute influencer marketing strategies for multiple client accounts.
- Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements.
- Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies.
- Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines.
- Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements.
- Coordinate influencer campaigns from initial outreach through content approval and publishing.
- Review influencer content to ensure it meets brand guidelines and campaign objectives.
- Track campaign performance, including reach, engagement, impressions, conversions, and ROI.
- Prepare campaign reports and provide recommendations for future campaigns.
- Monitor influencer marketing trends, emerging creators, platforms, and content formats.
- Manage influencer budgets and ensure campaigns are delivered within agreed costs.
- Work closely with account managers, social media, creative, and strategy teams.
- Manage multiple influencer campaigns and clients simultaneously.

Requirements
- 3+ years of experience in influencer marketing, digital marketing, social media, or a related field.
- Proven experience managing influencer campaigns from end to end.
- Strong existing knowledge of influencers and content creators across platforms such as Instagram, TikTok, Snapchat, and YouTube.
- Experience communicating and negotiating directly with influencers and talent agencies.
- Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance.
- Excellent communication, negotiation, and relationship-management skills.
- Strong organizational and project-management abilities.
- Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
- Strong understanding of social media trends and creator culture.
- Experience preparing campaign performance reports and presenting results to clients.

- Previous experience working in a marketing, advertising, social media, or influencer marketing agency.
- Strong network of influencers and creator agencies.
- Experience managing influencer campaigns for multiple industries and brands.
- Experience with influencer marketing platforms and social media analytics tools.
- Experience working with influencers in the KSA/GCC market is a strong advantage.