Head of Marketing
Join Revive Media to help advertisers across the country scale their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new native platform, Convoy. The platform is live with external partners and we're expanding its reach - this role will help drive broader adoption, improve the experience for existing users, and scale usage across new channels and customers.
We are a small, remote-first team of high-performing professionals with diverse backgrounds located across many time zones, including North America, Europe, and Asia. We prioritize asynchronous communication and documentation but come together as a team to solve hard problems.
The Role
This is a build role. Revive has spent seven years earning its reputation through relationships; now it needs a market presence to match. You'll own how we position Convoy's new features and competitive differentiation, and build a demand generation engine to drive a direct pipeline with SMB verticals like home services, legal, auto, and QSR. You'll take full ownership of events, from vendor negotiation to onsite execution, reset the tone and structure of our website, and bring an informed point of view to our content and social presence.
Responsibilities
Brand & Positioning Strategy
- Own brand strategy and positioning across the full Convoy portfolio: elevate its presence in the market and sharpen messaging as we ship new features, including the performance-signal capability and business scorecards
- Own competitive differentiation and ongoing market research, keeping our positioning current and sharp as Convoy's feature set expands and the competitive landscape shifts
- Maintain brand and messaging standards for the existing platform-referred business (collateral, one-sheets, decks) as a secondary priority, with primary focus on the new SMB motion
Full-Funnel Demand Generation
- Build and run the engine that generates net-new pipeline directly with SMB verticals: target account lists, outbound strategy, campaign calendar, and content that supports each stage
- Build out the inbound side of the funnel, paid media, SEO/SEM, and email/lifecycle marketing, so Revive isn't dependent on outbound alone to fill the pipeline. Decide case by case whether to build each channel in-house or bring in specialist support
- Manage the existing Clay outbound contractor through the transition, and as the outbound motion scales beyond its current single-rep scope, evaluate whether a contractor or an in-house hire best fills the role
- Build and run win-back campaigns targeting churned accounts in partnership with sales
PR & Communications
- Land press coverage and bylined articles that build Revive's credibility in new verticals, and create PR moments around major feature launches or milestones. This is about earned media placements, not running a full, always-on PR program
- Source and manage freelance PR support as needed to place stories, rather than retaining a full-service agency
Events
- Research and deliver a recommended event calendar each year, a shortlist spanning platform-partner events and vertical-specific SMB events, ranked by audience fit, cost, and expected pipeline impact, for leadership to choose from
- Own event strategy end-to-end on the events selected: vendor selection and contract negotiation, budget, and logistics
- Represent Revive credibly in vendor negotiations and, where needed, hire and manage an on-site events team to handle floor execution
Website & Brand
- Reset the tone, positioning, and structure of the website; direct outside development resources to execute the rebuild
- Set creative direction for the contracted designer, who produces visuals against Revive's existing brand templates
- Own the standards for collateral, one-sheets, and sales presentations
Content & Social
- Set strategy and voice for LinkedIn and other channels,