Head of Market Growth
Rockstar is recruiting for a company that is at the forefront of solving the affordable housing crisis by operating a marketplace for shared living. They are a fast-growing, fully remote team rapidly expanding into new markets and looking for a leader to build the systems that turn every new launch into a thriving marketplace.
The Role the Company Needs
The company is entering new markets faster than ever, and they need a leader who can build the repeatable system that turns every new launch into a thriving, self-sustaining marketplace. As their Head of Market Growth, you'll own the strategy and execution behind taking a market from launch to scale by creating exceptional experiences for hosts and members, building a powerful local vendor ecosystem, and establishing the growth flywheel that fuels long-term expansion.
The Person They Are Looking For
You're equal parts builder, operator, and strategist. You love creating order from ambiguity, know how to launch new markets from the ground up, and have a track record of building partnerships and systems that continue producing results long after you've stepped away. You're energized by ambitious growth goals, thrive in cross-functional environments, and enjoy developing teams while solving complex marketplace challenges.
Here's What You'll Be Doing Day-to-Day
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Launch Markets – Lead the strategy and execution for every new market, ensuring each reaches 250 active units within six months while maintaining high quality standards.
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Build Playbooks – Design and continuously improve the repeatable systems, processes, and launch playbooks that allow markets to scale beyond the initial launch phase.
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Grow Ecosystems – Build national and local partnerships with brokers, lenders, contractors, property managers, photographers, and other vendors that help hosts succeed.
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Drive Referrals – Create referral engines that encourage members, hosts, and vendors to become active advocates who fuel organic growth.
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Improve Outcomes – Partner with Product, Sales, Marketing, Member Experience, and Host Experience to improve occupancy, NPS, move-in quality, and host success.
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Analyze Performance – Use data to evaluate launch performance, identify growth opportunities, reduce customer acquisition costs, and optimize every market.
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Lead Teams – Hire, coach, and develop Market Account Executives and ecosystem leaders while aligning multiple departments around successful launches.
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Test & Learn – Run structured experiments, evaluate results, and continuously improve how the company enters and scales new markets.
Here's What You'll Need to Be Successful
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Market Leadership – 10+ years leading marketplace, growth, partnerships, or operations teams, including significant ownership of a business, market, or P&L.
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Launch Experience – Proven success launching or scaling new markets for a marketplace, franchise, or multi-location business.
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Partnership Expertise – Experience building vendor, channel, or partner ecosystems that create measurable business value.
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Growth Mindset – Demonstrated success improving customer experience, retention, referrals, or other organic growth drivers.
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Systems Thinking – Ability to design scalable operating models instead of solving problems one market at a time.
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Analytical Skills – Comfortable making decisions using metrics such as CAC, LTV, occupancy, funnel conversion, referrals, and NPS.
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People Leadership – Experience building, leading, and developing high-performing distributed teams.
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Executive Influence – Strong communicator who can align executives and cross-functional partners around ambitious growth initiatives.
The Interview Process
- Your application will be reviewed for possible next steps by the Hiring Manager.
- If you meet eligibility requirements, the next step would be a phone call with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a v