GTM Engineer

About the Role

Popmenu is hiring its first GTM Engineer to build the systems that power our go-to-market motion. This is a build role. You will design those systems from the ground up and have real latitude in deciding what gets built first.

We run a high-velocity, low-ACV motion: thousands of addressable restaurants in every market we sell into, and a sales cycle typically under 30 days. Our Sales, Marketing and CX teams run well on processes they have built and refined themselves. What they do not have yet are the systems to take that repetitive work off them, orchestrate the handoffs between them, and put the right accounts in front of the right person automatically. Building those systems is how we intend to have the sharpest, most efficient go-to-market motion in restaurant technology.

You will report to our Chief Business Officer and Co-Founder and work across Sales, Marketing and CX. Salesforce and Salesloft are our system of record and sequencing today, and the data, enrichment and automation around them is largely yours to build. Nobody hands you a backlog here. You will find where we are losing hours and where we are losing accounts, decide what matters most, and build the fix.

What You'll Own

Pipeline and Targeting
- A single source of truth for every addressable restaurant in our markets, US and UK, assigned to territory automatically, enriched, and scored on fit and intent
- An AI-native outbound engine that turns cold restaurants into booked conversations, at a volume no team could run manually
- The infrastructure that makes that volume possible: domain strategy, inbox rotation, warmup and sender reputation
- Inbound speed to lead, plus routing and attribution in partnership with Marketing

Sales Productivity
- Take the repetitive work off our AEs: list building, account research, call prep, follow-up, routing and data entry
- Put reps in front of prioritized, signal-ranked queues instead of a blank search bar

CX and Post-Sale Efficiency
- Bring the same leverage to onboarding, support workflows and account health scoring
- Orchestrate the handoffs between Sales, Marketing and CX so nothing is rekeyed, re-researched or dropped between teams
- Automate the good processes that are still being run manually, without breaking what already works

Systems, Stack and Roadmap
- Own the architecture of how our GTM tools connect, and the quality of the data inside them
- Own what you build end to end, including monitoring, error handling, and the guardrails on anything AI-generated that reaches a restaurant
- Know our stack, know what exists in the market that we are not yet using, and make the case for what we adopt, replace or retire
- Set the roadmap and bring a clear, defensible point of view on what gets built first
- Measure the impact: repetitive hours removed across Sales and CX, territory coverage and data accuracy, booked conversations generated, and speed to lead