Growth Marketing Manager REMOTE FROM ANYWHERE IN THE US

aytm “Ask Your Target Market” is looking to hire a proven Growth Marketing Manager to join our growing marketing team. This is a remote work position.

aytm delivers state-of-the-art insights automation technology and expert guidance that’s focused on providing answers for the clients of today, while evolving a platform that supports the curious of tomorrow. Advancing research with transparency and flexibility, aytm helps you connect to a community of people, optimize your products, positioning, and concepts, and get from idea to market faster. We have a world-class platform, top-tier clients, and a creative and energetic team. We value organic growth and are now looking for a Growth Marketing Manager.
DESCRIPTION:

As Growth Marketing Manager, you will be responsible for planning and executing a comprehensive digital marketing plan that increases brand awareness, generates sales-ready leads, builds a revenue pipeline for the sales organization, and drives expansion and retention across the existing customer base. You will play a critical role both in managing and supporting marketing programs at scale, including SEO, digital advertising, email campaigns, social media, content creation, event support, community-building, lead nurturing activities, ABM initiatives, and lifecycle campaigns for existing accounts.

The ideal candidate is a revenue-focused full stack marketer passionate about marketing-sales alignment, has experience in the MR/Insights industry or B2B SaaS space, and loves tackling new and interesting challenges.
Responsibilities:

- Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, closed-won revenue, expansion pipeline influenced, and retention/NRR impact.

- Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns.

- Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement.

- Owns lifecycle marketing for the existing customer base — designing which campaigns and nudges reach which accounts, and when, based on usage signals, renewal timing, and expansion readiness — in close partnership with CS and Account Management on health scores and triggers.

- Supports the creation and execution of ABM initiatives targeting high-value prospects and existing customers, and coordinates customer story sourcing — pulling positioning from PMM and handing production to Creative — as a campaign orchestrator rather than a content creator.

- Manages community-building efforts for existing customers, fostering engagement and advocacy through forums, user groups, and other channels that strengthen retention and expansion.

- Leverages AI tools and workflows to drive campaign efficiency — from audience segmentation and personalization to content generation, performance analysis, and marketing automation — continuously identifying opportunities to apply AI across the marketing stack.

- Partners with outside agencies/contractors to support growth marketing efforts.

- Owns and optimizes the marketing/sales technology stack to support automation and attribution reporting.

- Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models.

- Leads research, strategy and execution of SEO initiatives.

- Supports the sales team members through the development and management of sales enablement assets / collateral.

What we are looking for:

- Minimum 5+ years of digital marketing experience at a B2B SaaS organization

- Experience working in the Market Research / Consumer Insights industry highly desirable, although not required

- Highly proficient in HubSpot’s marketing automation software

- Demonstrated experience in digital ad platforms (Google Ads, LinkedIn)

- Fluent in project management software

- History of working effectively in remote, fast-paced and high growth environments

- Solid experience creating and executing integ