Growth Lead

About Packt 

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.  
For more details, visit  www.packtpub.com . 

Role Overview 

As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving customer growth and revenue across our cybersecurity products through a combination of B2C growth marketing, lifecycle marketing, conversion optimisation, community engagement, and strategic partnerships. 
Reporting directly to the Cybersecurity Portfolio Manager, you will own initiatives that grow awareness, acquisition, conversion, and retention while also strengthening our presence within the cybersecurity ecosystem through communities, influencers, enterprise partners, and industry experts. 

What You’ll Do:  

B2C Growth & Customer Acquisition 
Responsibilities: 
Develop and execute growth initiatives that increase customer acquisition, product adoption, and revenue across our cybersecurity portfolio through experimentation, lifecycle marketing, conversion optimisation, and performance-driven campaigns. 
Expected Outcome: 
Consistent growth in customer acquisition, conversion rates, repeat purchases, and revenue. 

Community Outreach & Relationship Building 
Responsibilities: 
Engage with cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers to strengthen Packt's presence and identify opportunities that support both product awareness and commercial growth. 
Expected Outcome: 
Growth in community engagement, strategic partnerships, and qualified acquisition opportunities. 

Expert Endorsements & Industry Partnerships 
Responsibilities: 
Build relationships with recognised cybersecurity professionals, trainers, authors, and organisations to secure endorsements, partnerships, co-marketing opportunities, and thought leadership. 
Expected Outcome: 
A steady pipeline of endorsements, collaborations, webinars, and partnership-led growth initiatives. 

Email & Lifecycle Marketing 
Responsibilities: 
Execute lifecycle campaigns focused on customer acquisition, onboarding, engagement, and retention while continuing to grow qualified subscriber audiences. 
Expected Outcome: 
Improved subscriber growth, customer engagement, and repeat purchase rates. 

Website & Funnel Optimisation 
Responsibilities: 
Monitor customer behaviour across the website and optimise landing pages, product pages, and conversion funnels using analytics and experimentation. 
Expected Outcome: 
Higher visitor-to-customer conversion and improved customer experience. 

Growth Experimentation & Performance Analysis 
Responsibilities: 
Design, prioritise, and execute A/B tests across customer journeys, pricing, messaging, offers, and acquisition channels while tracking key commercial metrics. 
Expected Outcome: 
A strong experimentation pipeline with measurable improvements across conversion, revenue, retention, and marketing ROI. 

Team Structure 

• Reports directly to the Cybersecurity Portfolio Director. 
• Collaborates closely with Product Management, Editorial, Marketing, CRM, Design, Data, and Sales teams.

Who You Are 
- 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management. 
- Demonstrated success driving customer acquisition, conversion, and commercial growth in a B2C environment. 

- Experience with lifecycle marketing, CRM, email marketing, and customer segmentation. 

- Strong understanding of conversion rate optimisation (CRO), customer journeys, analytics, and experimentation. 

- Experience working with technical communities,