Google Ads Senior Account Manager - PPC Leadership

Google Ads Senior Account Manager – PPC Leadership | Remote

Position Type: Full-Time, Remote
Working Hours: 9:00 AM – 5:00 PM EST
Reports To: Chief Operating Officer
Team: Leads a pod of up to 7 Google Ads Account Managers
Compensation: $85,000 Base Salary | $120,000 OTE
About the Role

At Pavago , one of our clients is hiring a Google Ads Senior Account Manager to lead a team of Google Ads Account Managers while personally managing a reduced portfolio of high-value PPC clients.

This is a player-coach role . You’ll remain hands-on with Google Ads while coaching your team, reviewing campaign quality, managing escalations, improving processes, and driving client retention.

Your goal: deliver excellent PPC performance, develop stronger Account Managers, and keep great clients longer.
What You’ll Own
Google Ads Strategy & Client Management

- Own a reduced portfolio of high-value Google Ads/PPC accounts

- Develop and optimize strategies based on performance data and business objectives

- Analyze campaign results and provide actionable recommendations

- Serve as a senior strategic advisor and escalation point

- Identify account risks before they impact retention

- Manage high-stakes client conversations

- Identify upsell and cross-sell opportunities

Team Leadership & Coaching

Lead a pod of up to 7 Google Ads Account Managers .

- Run weekly 1:1s, coaching sessions, and role plays

- Review campaign strategy, client calls, and deliverable quality

- QA Account Manager work and maintain PPC standards

- Coach team members on Google Ads and Local Services Ads (LSA)

- Onboard and train new Account Managers

- Support hiring and performance evaluations

- Allocate accounts and balance team capacity

- Identify and address performance gaps

You won’t build campaigns for your Account Managers—you’ll set the standard, QA their work, unblock issues, and develop their skills.
Client Retention & Escalations

- Act as the first escalation point for Account Managers

- Handle complex client, payment, and technical issues

- Monitor client health and identify churn risks

- Coach team members through difficult client conversations

- Maintain strong communication and service standards across the pod

Systems, QA & Process Improvement

- Ensure adherence to company SOPs and quality standards

- Audit communication, calls, campaigns, and deliverables

- Identify broken or inefficient processes

- Document and improve SOPs

- Lead adoption of new workflows and tools

- Track and report pod-level performance metrics

Requirements

- 3–5 years of hands-on Google Ads experience

- Proven ability to build, optimize, and scale profitable PPC campaigns

- Strong ability to audit and QA Google Ads accounts

- Previous experience leading, mentoring, or coaching Account Managers or client-facing teams

- Demonstrated ability to improve team performance

- Strong client communication and escalation-management skills

- Experience building repeatable processes, SOPs, and QA systems

- Strong analytical and strategic decision-making skills

This is not a first-time management role. Previous leadership experience is required.
Preferred Experience

Experience managing Google Ads for home service businesses , such as:

- HVAC

- Plumbing

- Roofing

- Electrical

- Landscaping

- Cleaning

- Pest control

- Moving services

Experience with local lead generation, call-driven businesses, seasonality, PPC, and LSA is highly preferred.
What Success Looks Like

- Strong Google Ads performance across client accounts

- High client retention and satisfaction

- Improved Account Manager performance through coaching

- Consistent campaign quality across the pod

- Early identification and resolution of client risks

- Strong adherence to processes and quality standards

- Improved team efficiency and accountability

Interview Process

- Initial Screening Call

- Spark Hire Video Interview

- Recruiter Interview

- Client Int