Paid Search Manager

Why this role exists

We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.

You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.

What are your responsibilities:

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End-to-End Account Ownership : Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.

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Bidding Strategy & Budget Allocation : Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.

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Campaign Execution & Optimization :
- Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.

- Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.

- Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.

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Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.

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Data & Attribution Integrity : Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.

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Cross-Functional Alignment : Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.

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Reporting & Insights : Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership.

Skills, Knowledge and Expertise

- Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

- Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.

- Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

- Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.

- Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.

- Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

- Creative Eye: Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats.

- Google Ads and Microsoft Advertising certifications.

- Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts.

- Background in [B2B / E-commerce / Lead Gen - specify your industry].

Your superpowers are…
- Exceptional analytical and problem-solving skills.

- Strong data interpretation abilities with a passion for turning insights into action.

- Outstanding attention to detail and campaign accuracy.

- Strategic thinking with the ability to balance short-term performance and long-term growth.

- Expertise in performance marketing optimization and experimentation.

- Strong forecasting, budget management, and resource allocation skills.

- Ability to identify opportunities and risks before t