GoHighLevel Specialist – Websites, Workflows & Automations (Part-Time)

I'm looking for an experienced, highly reliable GoHighLevel Specialist to help build, customize, deploy, and maintain websites, landing pages, snapshots, workflows, and automation systems for our digital marketing agency.

This is a part-time, flexible, as-needed position working directly with me, the owner of Local Wave, a US-based digital marketing agency who works primarily with home service companies (tree services, plumbing companies, etc)

Hours are not guaranteed. Some weeks may involve just 2–5 hours of work, while busier weeks could require 20–25+ hours. Workload fluctuates based on client projects and agency needs.

This is to replace our most recent rockstar GHL & Marketing Specialist who was with us for 3 years

I'm looking for someone who can independently handle technical projects, follow established processes, maintain existing systems, and keep things running smoothly without constant supervision.

This is NOT an entry-level position. You must already have hands-on GoHighLevel experience.

WHAT YOU'LL BE DOING

1. GHL WEBSITES & LANDING PAGES

Building and customizing websites and landing pages for agency clients.

Many projects will use existing templates or snapshots that need to be customized for each business.

Responsibilities include:

- Build professional, modern, mobile-responsive websites and landing pages inside GHL.

- Deploy and customize existing website templates and snapshots for new clients.

- Update branding, colors, logos, images, content, and business information.

- Customize website layouts and designs beyond standard templates when needed.

- Use GHL's AI website-building tools and AI-assisted coding to build or modify websites.

- Make adjustments using HTML, CSS, JavaScript, or AI-assisted coding when necessary.

- Connect websites with forms, calendars, CRM pipelines, and automations.

- Troubleshoot website design, mobile responsiveness, and functionality issues.

- Test websites thoroughly before launch.

You should be comfortable both building new websites and efficiently customizing existing ones.

2. GHL SNAPSHOTS, WORKFLOWS & AUTOMATIONS

You'll help deploy, customize, maintain, and troubleshoot GHL backend systems.

Much of this work will involve implementing existing systems across multiple client accounts rather than building entirely new automations every time.

Responsibilities include:

- Deploy and configure GHL snapshots for new clients.

- Update custom values, business information, calendars, forms, pipelines, and workflow settings.

- Customize existing workflows and automations for individual client needs.

- Build new workflows and backend systems when necessary.

- Configure triggers, conditional logic, tags, opportunities, SMS/email sequences, and notifications.

- Set up appointment reminders, lead follow-ups, and other automated processes.

- Troubleshoot broken workflows and automation errors.

- Test systems to ensure everything functions correctly before deployment.

- Document changes and maintain organized client accounts.

You must understand how GHL's native workflow builder works. Simply knowing how to import a snapshot is not enough.

3. GENERAL MARKETING AGENCY SUPPORT

You'll regularly assist with other agency-related tasks depending on current needs.

These may include:

- Creating basic graphics, images, and marketing creatives.

- Updating website content and landing pages.

- Basic Google Business Profile management.

- Basic Meta Ads and Google Ads support.

- Using ChatGPT, Canva, Higgsfield, and other AI tools.

- Organizing client information and project documentation.

- Updating tasks and project statuses in ClickUp.

- Other technical or administrative tasks as needed.

You don't need to know everything in this section.

Training for secondary responsibilities can be provided through written SOPs and Loom videos.

WHAT I'M LOOKING FOR

TECHNICAL REQUIREMENTS

- Strong, hands-on GoHighLevel experience.

- Experience building and customizing GHL websites and landing pages.

- Experience with GHL snapshots, custom values, and client account configuration.

- Solid understanding of GHL's native workflow builder, including triggers, conditional logic, forms, calendars, pipelines, and SMS/email automations.

- Ability to troubleshoot technical issues independently.

- Comfortable using AI tools and learning new technologies.

- Ability to follow SOPs and implement repeatable processes accurately.

- Strong attention to detail and quality assurance.

- Familiarity with project management tools such as ClickUp.

- Comfortable communicating through Slack and Loom.

Experience with Zapier, Make, or n8n is helpful, but does not replace hands-on GHL experience.

PERSONAL QUALITIES (EXTREMELY IMPORTANT)

RELIABLE: You consistently follow through on commitments and meet deadlines.

ACCOUNTABLE: You take ownership of your work and responsibilities.

INDEPENDENT: You can complete assignments without constant supervision.

ORGANIZED: You keep tasks, projects, and documentation updated.

PROACTIVE: You communicate progress, identify issues, and suggest solutions.

RESOURCEFUL: You know how to research and troubleshoot problems independently.

DETAIL-ORIENTED: You carefully check your work and catch mistakes before they become problems.

CONSISTENT: You maintain the same level of quality even when tasks are repetitive.

I'm looking for someone I can assign a project to, trust to handle it properly, and know that they'll communicate if something needs my attention.

BONUS SKILLS (NOT REQUIRED)

- Meta Ads Manager experience.

- Google Ads experience.

- Google Business Profile management.

- Graphic design and ad creative production.

- Canva, ChatGPT, Higgsfield, or other AI creative tools.

- HTML, CSS, JavaScript, and custom coding.

- API integrations, webhooks, Zapier, or Make.

- Experience working with US-based marketing agencies.

- Strong written English and client communication skills.

WORK SCHEDULE & COMPENSATION

- Part-time, flexible, as-needed position.

- Some weeks may involve only 2–5 hours of work.

- Busier weeks may require 20–25+ hours.

- No guaranteed minimum weekly hours.

- You are welcome to work with other clients or businesses.

- Hourly compensation based on experience and skill level.

- Hours tracked using Clockify.

- No screen recording or invasive monitoring.

- Communication primarily through Slack and ClickUp.

- Expected response time within 1 business day, even during slower periods.

- Opportunity for additional hours and responsibilities as the agency grows.

You'll generally have flexibility in when you complete assigned work, provided deadlines are met and communication remains consistent.

ABOUT WORKING WITH ME

You'll be working directly with me, the owner of Local Wave.

I run a lean, hands-on digital marketing agency and value efficiency, clear communication, and people who take ownership of their responsibilities.

I don't micromanage, and I don't expect you to know absolutely everything.

However, I do expect you to have the experience and resourcefulness to figure things out independently.

When training is necessary, I'll typically provide written SOPs or Loom videos rather than extensive live training sessions.

Some projects will involve building new systems from scratch. Others will involve customizing existing websites, deploying snapshots, updating client information, testing automations, or maintaining systems we've already built.

I'm looking for someone who is equally comfortable with both.

My goal is to find a dependable, technically capable person I can build a long-term working relationship with as the agency grows & changes.

HOW TO APPLY

Please answer ALL of the following questions:

1. GOHIGHLEVEL EXPERIENCE

How many years have you worked with GoHighLevel? What types of websites, workflows, snapshots, and backend systems have you worked on?

2. WEBSITE EXAMPLES

Share 2–3 examples of websites or landing pages you've personally built or customized in GHL.

Please explain what you personally worked on.

3. SNAPSHOTS & CLIENT SETUP

Have you deployed GHL snapshots or customized similar websites and automation systems across multiple client accounts?

Describe your experience updating branding, custom values, forms, calendars, pipelines, and workflows.

4. WORKFLOWS & AUTOMATIONS

Describe an actual GHL workflow or automation system you've built, customized, or troubleshot.

What did it do, and what was your role?

5. QUALITY ASSURANCE & TROUBLESHOOTING

When launching a new client website and automation system, how do you make sure everything is configured correctly and working properly?

6. AI TOOLS & WEBSITE CUSTOMIZATION

Have you used GHL's AI website builder, custom HTML/CSS, JavaScript, or AI-assisted coding tools? Describe your experience.

7. ADDITIONAL SKILLS

Do you have experience with Meta Ads, Google Ads, Google Business Profile, graphic design, or AI creative tools? Which ones?

8. INDEPENDENCE & COMMUNICATION

Are you comfortable working independently, following SOPs, keeping tasks updated, and occasionally communicating with US-based clients?

9. FLEXIBLE WORKLOAD

Are you comfortable with an as-needed position where some weeks may have only 2–5 hours of work and other weeks may have 20–25+ hours?

10. HOURLY RATE

What is your expected hourly rate or hourly rate range in USD?

Please include examples of your actual work, not just a list of tools you're familiar with.

I'm looking for someone experienced, reliable, organized, detail-oriented, and interested in building a long-term working relationship.

If that sounds like you, I look forward to hearing from you!