Forecast Analyst

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.

Forecast Analyst

Scentbird operates two brands with fundamentally different demand models. Scentbird is a fragrance subscription business. Forecast inputs are driven by subscriber counts layered with behavioral assumptions including custom selection rate, featured fragrance adoption, add-on rate, and upgrade rate. Drift is a design-forward scent brand sold through wholesale, retail, and DTC channels, where POS signals and channel mix drive the forecast. Getting both right matters: every forecast decision flows directly into what we buy, when we buy it, and how much working capital we tie up across a $42M+ combined inventory position.

SCENTBIRD is seeking a Forecast Analyst to sit at the analytical engine of our demand planning function. This role works directly with David Kim (Sr. Manager, Forecasting and Demand Planning) to maintain, improve, and execute SKU-level forecasting across both brands. You will be the person who keeps the numbers clean, the models current, and the S&OP inputs ready on time, every month, without gaps.

A significant portion of the role is the day-to-day execution behind the forecast: updating data, maintaining and adjusting forecasts, reconciling promotions, validating outputs, documenting S&OP inputs, and ensuring that every agreed-upon change is accurately reflected in Netstock. The Forecast Analyst works closely with the Demand Planning and cross-functional teams to keep the data behind our forecast accurate, reliable, and up to date.

This role is focused less on developing forecasting algorithms from scratch and more on applying, evaluating, and continuously improving forecasting methods in a complex operating environment. It is an ideal opportunity for someone 1-3 years into their supply chain career who is highly organized, analytically curious, and understands that reliable forecasting starts with disciplined execution and attention to detail.

What You’ll Be Responsible For:

Forecast & Netstock Maintenance

- Maintain the statistical forecast across 10,000+ SKUs using exception-based review to prioritize material forecast deviations, unusual demand patterns, and high-impact demand exceptions rather than brute-force SKU-by-SKU maintenance.

- Review, update, and validate forecast outputs, incorporating approved demand adjustments and business inputs into Netstock to ensure forecasts reflect the latest sales history, demand signals, promotions, launches, and assumptions.

- Identify unusual forecast outputs, discrepancies, or gaps and investigate root causes before they flow downstream into purchasing decisions.

- Maintain accurate SKU and forecast data as the item base evolves, including new launches, transitions, and end-of-life SKUs all require ongoing model maintenance.

- As proficiency in the role develops, look for opportunities to standardize, simplify, and automate recurring planning activities to reduce cycle time and error risk.

Forecast Accuracy & Diagnostic Analysis

- Own recurring forecast accuracy and bias reporting, tracking WMAPE, forecast bias, and error by SKU, brand, demand type, and channel on a monthly cadence.

- Identify the SKUs, assumptions, channels, promotions, and business overrides driving forecast error and provide structured root-cause commentary for leadership review.

- Track statistical baseline versus override performance to understand where model adjustments add or subtract forecast value.

- Understand how forecast quality affects purchasing, inventory, service levels, and working capital. Flag material demand changes or forecast anomalies to the planning team so they can be assessed for downstream impact.

Promotional Forecasting

- Enter, update, and maintain promotional quantities and assumptions in Netstock, ensuring that all planned promotions and Scent of the Month features are fully accounted for in the forecast.