Field Marketing Lead - Saucony
At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
The Field Marketing Lead is part of a national team whose mission is to build positive and lasting relationships with current and future Saucony consumers, retail partners and the running community in general. The Field Marketing team works in tandem with the Saucony Marketing and Sales teams to identify marketing opportunities in key territories nationwide, bringing our brand voice to life and facilitating a two-way conversation with consumers 365 days a year.
The ideal candidate will have strong management and multitasking skills, as you will supervise a national team of field marketing specialists while also managing the programs and tools needed for the team to succeed. In this position, you will work closely with the Account Marketing team to plan and execute field initiatives and will guide your team in our day-to-day mission of increasing brand awareness and driving sell-through at retail. Excellent organization, communication and creative problem-solving skills are required, as is the ability to assess situations quickly and act with urgency to keep projects moving forward.
This role is Remote within the west region and must reside within the West Coast Territory, preferably in Texas. This position requires travel to events, conferences, and field travel with direct reports as needed. Primary Duties:
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Hire, train and supervise a national team of field marketing specialists (Shadow Reps).
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Work closely with each Shadow Rep to understand their unique territory needs so you can guide them in providing best-in-class service to our retail partners.
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Build an understanding of our global marketing platforms, product lines and wholesale channels in order to find dynamic ways for your team to execute on a local level.
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Determine the right level of support for major products and key accounts and communicate that clearly and regularly to the field team.
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Set goals for and ensure field marketing specialists comply with field service performance metrics, providing monthly or as-needed reporting to upper management.
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Oversee key account projects or marketing initiatives as assigned.
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Maintain and track individual and team travel/marketing budgets; submit monthly or quarterly reports to upper management.
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Forecast, source and place orders for seed/demo product, promo items, and other tools needed by the field marketing team.
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Maintain daily communication with Field Marketing Manager and weekly Sr. Account Marketing Manager and direct reports, providing quick and reliable feedback when needed.
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Plan and follow your own travel schedule, including territory travel with direct reports, retail events, and national events as needed.
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Perform duties consistent with the company’s AAP/EEO goals and policies.
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Perform other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
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3+ years of Marketing or Sales experience, and experience working in retail, especially within the running and athletic footwear and apparel industry.
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Familiarity with our key wholesale partners and an understanding of their needs as it pertains to Field Marketing.
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Enthusiasm and passion for the sport of runnin