Regional Field Marketing Manager

About Renaissance

When you join Renaissance ®, you join a global leader in pre-K–12 education technology! Renaissance ’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Regional Field Marketing Manager

Job Description

The Field Marketing Manager , is a part of the Growth Marketing team that supports sales in developing and executing local and state-wide marketing plans that drive strategy and quota attainment goals. As an integral part of the sales support teams, the Field Marketer Manager works closely with sales leaders, product marketing, events and customer marketing, government affairs and other cross-functional teams to generate new leads and effectively communicate solution and product benefits to schools/school districts and other special markets.

Also responsible for developing and managing field demand generation programs and campaigns to create new business opportunities, drive and nurture leads, and accelerate existing opportunities. This person is detail-oriented and a team player who is excited to be part of a dynamic and ambitious sales & marketing team.

In this role as a Regional Field Marketing Manager, you will:

- Support Sales teams in developing and executing account-based or state-wide marketing plans that drive results

- Develop strong relationships with sales leaders to analyze CRM data including pipeline and growth-area opportunities

- Be responsible for developing and leading field demand generation programs and campaigns and leverage account-level, state or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities

- Support implementation, retention and renewal efforts as needed in conjunction with sales and customer success partners

To achieve this, you will:

- Build a regional marketing strategy in alignment with sales goals and plans, along with interpreting state/local market education dynamics to address state requirements

- Manage a marketing calendar including demand gen campaigns, sponsorships with education agencies, webinars, events/tradeshows, and market trends (state and federal funding grant deadlines, etc.) that can be leveraged by sales teams

- Partner with the event team to execute flawlessly on tradeshows, conferences and custom events as strategy agreed by the sales leadership and you, this includes helping the sales team understand the value of setting and delivering on event goals

- Regularly communicate state and local marketing programs and results (ROI, KPIs, etc.) to sales and marketing stakeholders

- Partner with sales enablement and participate in sales and product training to effectively support sales efforts

- Travel with sales teams to attend events and customer meetings is required periodically throughout the year

Qualifications

For this role as Regional Field Marketing Manager, you should have:

- Bachelor's degree (B.A.) or master’s degree from four-year college or university

- Experience marketing to PreK-12 education market and/or education technology background preferred

- 5 years related marketing experience and/or training, ideally in field marketing or sales enablement

- Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy

- Familiar with MS Office applications

- Event planning (in-person and virtual) software proficiency

- Experience with CRM systems, marketing automation, content and project management