Field GTM Manager, Events and Community

Quick highlights

- Your goal: Turn the best ecommerce events and communities into 10–15 qualified demos each month.

- Your field: Attend or host 3–4 focused events each month across North America.

- Your audience: Ecommerce founders, operators, Heads of CX and agency leaders.

- Your ownership: Choose the room, build the guest list, host the experience and turn conversations into pipeline.

- Location: North America. Remote, with frequent travel across the US and Canada.

- Reports to: Head of Partnerships. You will also work directly with Richpanel 's CEO and sales team.

- Company: Profitable, Sequoia-backed and growing 110% YoY at 8-figure ARR.

- Compensation: $130,000–$155,000 base, 20% target bonus, meaningful stock options and benefits.

About Richpanel

Richpanel is the AI-native helpdesk.

Brands hire an AI support team that resolves repeat customer questions from start to finish. Their people stay in control of the moments that need judgment.

Richpanel replaces the old helpdesk and the next few support hires. The AI handles order tracking, returns, subscription changes and the repeat work that buries CX teams. Human agents handle the exceptions in the same workspace.

We are profitable, backed by Sequoia and growing 110% YoY at 8-figure ARR. We already serve 3,000+ paying brands.

We have built this with a small team. Your work will be visible in our pipeline and company growth every month.
About the role
The best deals rarely begin at a booth.

They begin at a private dinner, a founder retreat or a small room where the right operators speak honestly about what is not working.

Your job is to put Richpanel in those rooms and turn the right conversations into qualified demos.

You will find the events and communities where our buyers already gather. You will study attendee lists, invite target accounts, work with agency and technology partners, and host experiences people want to attend.

You will also own the commercial result. This is not a brand-awareness or event-logistics role. Your scorecard is qualified demos, pipeline and closed ARR.
What you will own

- Attend or host 3–4 focused events each month.

- Generate 10–15 qualified demos each month from the field.

- Build the annual calendar of dinners, roundtables, retreats and community events.

- Review attendee lists before we spend. Know which target accounts will be in the room.

- Pre-book conversations with high-value prospects before each event.

- Work with agencies, BPOs, technology partners and operator communities on joint events.

- Own the guest experience from invitation through follow-up.

- Host dinners, moderate discussions and make thoughtful introductions.

- Follow up quickly and turn interest into held demos with the right stakeholders.

- Keep event-sourced pipeline accurate in our CRM.

- Measure cost per qualified demo, pipeline and closed ARR by event.

- Build a repeatable playbook that tells us which rooms to return to and which ones to skip.

What counts as a qualified demo

A qualified demo is not a badge scan or a friendly chat.
It means:

- The company fits Richpanel 's target customer profile.

- The buyer has a real customer-support problem worth solving.

- A decision-maker or strong internal champion joins the meeting.

- The buyer has agreed to evaluate Richpanel , not simply receive information.

- The demo is held and accepted by the sales team.

Requirements
You may be a fit if

- You have 3+ years in field GTM, events, community, business development, hospitality, brand marketing or a related customer-facing role.

- You come from an arts, humanities, communications, hospitality, theatre, design or event-production background and know how to create an experience people remember.

- You are a natural host. You notice who is standing alone, make introductions and help a room come alive.

- You are also commercial. You have owned a pipeline, meetings or revenue target before.

- You can show events that produce