External Communications Executive

About the Client Our client is an established, fast-moving business with a strong external presence across email, social media, events, digital content, podcasts, and promotional campaigns. They are looking for an experienced External Communications Executive to take ownership of day-to-day email marketing, CRM communications, social media scheduling, and digital content coordination. This is a hands-on role for someone who understands how a business communicates effectively with its audience across multiple channels. The successful candidate will work closely with the client’s senior team, videographer, media manager, AI manager, events team, and advertising team. The client also has a highly developed suite of AI agents that has been trained on its brands, communications, content style, and previous projects over a period of approximately two years. This means the successful candidate will not be starting from scratch. They will be expected to use these tools extensively to support content creation, campaign delivery, imagery, and communications. Requirements Key Areas of Responsibility Email Marketing & CRM Management The successful candidate will be responsible for supporting and managing the client’s external email communications using KEAP and GoHighLevel (GHL) . Previous practical experience using these systems is essential. Responsibilities will include: - Manage outgoing email campaigns, broadcasts, delivery emails, announcements, event communications, and promotional emails through KEAP and GoHighLevel. - Maintain and update the monthly email marketing and communications calendar. - Prepare, build, format, schedule, and distribute email campaigns. - Upload and format copy, imagery, links, calls to action, and other campaign assets. - Build, test, and maintain basic email automations relating to events, registrations, campaigns, product delivery, and audience journeys. - Manage CRM contacts, tags, lists, segments, opt-ins, and opt-outs. - Use tagging and segmentation effectively to reduce unnecessary email volume and improve audience engagement. - Understand the difference between engaged and unengaged contacts and manage communications accordingly. - Monitor email campaign performance, including open rates, click-through rates, engagement levels, deliverability, and other relevant metrics. - Identify opportunities to improve open rates, click-through rates, audience engagement, and campaign performance. - Schedule sponsor and partner emails according to agreed timelines. - Conduct thorough quality checks before emails are distributed, including links, formatting, spelling, branding, imagery, and accuracy. - Maintain organised email templates, automations, contact segments, campaigns, and supporting assets. - Identify campaign, CRM, deliverability, or audience issues and escalate these to the relevant team member when required. Social Media Management The successful candidate will help manage and coordinate the client’s external social media presence across all relevant channels. Responsibilities will include: - Learn and understand the client’s brands, tone of voice, audience, messaging, positioning, and preferred content style. - Maintain a consistent social media content calendar. - Schedule social media content across all relevant platforms using appropriate scheduling tools. - Actively manage external social media campaigns across the client’s channels. - Research relevant trends, topics, hashtags, conversations, and content opportunities within the client’s market. - Repurpose existing long-form and short-form content into social posts, stories, reels, clips, and other suitable formats. - Create simple branded graphics and campaign assets using tools such as Canva or Adobe Photoshop . - Capture appropriate behind-the-scenes content in the office, at events, or during relevant business activities when required. - Coordinate video and podcast assets, including organising files,