Events & Campaign Marketing Manager

Company
Cox Automotive - USA Job Family Group

Marketing Job Profile

Events & Campaign Marketing Manager Management Level

Manager - Non People Leader Flexible Work Option

Can work remotely but need to live in the specified city, state, or region Travel %

Yes, 25% of the time Work Shift

Day Compensation
Compensation includes a base salary in the range of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Job Description

*This position is remote/work from home. You need to reside within the Central or Eastern Time Zones. If near the Atlanta office, the role will be hybrid.

The Manager, Industry Events & Trade Shows leads the strategy, planning, execution, and measurement of a high impact segment of Cox Automotive's portfolio of industry events and trade shows. This role is responsible for maximizing the value of event investments by driving client engagement, lead generation, brand visibility, and market leadership.

Working closely with cross-functional teams and key stakeholders, the manager develops and executes event strategies that align with business objectives and deliver measurable results. Key responsibilities include sponsorship strategy and negotiation, vendor and partner management, budget oversight, event operations, project management, and post-event reporting and ROI analysis.

The ideal candidate is a strategic, results-oriented leader with strong relationship-building, analytical, and communication skills, capable of influencing stakeholders, driving operational excellence, and successfully managing multiple high-priority initiatives in a fast-paced environment.

Experience in trade shows, exhibit management, and the automotive industry is preferred.
What You’ll Do
Strategic Leadership:

- Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.

- Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.

- Partner with business leaders and key stakeholders to align messaging, target audiences, and event objectives.

- Leverage data, industry insights, and performance metrics to guide sponsorship and industry event participation decisions.

Event Strategy and Execution:

- Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.

- Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners.

- Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience.

- Ensure alignment of event strategy, execution, and stakeholder expectations throughout the event lifecycle.

Operational Excellence:

- Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources.

- Oversee project timelines, deliverables, and execution plans to ensure events are delivered on time and within budget.

- Drive continuous improvement initiatives and operational best practices to enhance efficiency, scalability, and event effectiveness.

- Adapt processes and execution strategies to meet evolving business needs and organizational priorities.

Measurement and Insights:

- Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations.

- Monitor event outcomes and key success metrics to identify opportunities for optimization and future investment decisions.

- Translate event data and insights into strategic recommendations that improve program performance and business impact.

Stakeholder and Relationsh