Director, Research & Analysis

Who We Are:

Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We’re here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by:

- Uplifting the transformative power of yoga,

- Surfacing and reducing barriers to the practice, and

- Building, engaging, and supporting the yoga community.

Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good.

At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, accessibility and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible.
About the Role:

Reporting to the Head of Strategy, Yoga Alliance is seeking a Director, Research & Analysis to join our team.

In close partnership with the Head of Strategy and other functional heads, the Director leads and oversees the design, build, and execution of how Yoga Alliance collects data, leverages research, and measures whether its programs and initiatives are working. This role will combine external research (such as journal articles, reports, briefs, papers) with the organization’s data to provide recommendations and solutions toward Yoga Alliance ’s strategic plan. The Director will collaborate and support team members with how to analyze and apply research and evidence to make and validate decisions – further moving Yoga Alliance toward a data informed framework.
What You Will Do:
Portfolio Research & Evaluation
- Lead the design and build of research framework at Yoga Alliance ; ensure execution of the framework

- Be the in house subject matter expert on research and metrics; teach and coach others on application

- Stay abreast of yoga and wellness space and inject innovation and evolutions along the way

- Track key performance indicators for project and team work plans and overall portfolio performance

- Prepare executive-level reports and presentations on portfolio status, risks, and recommendations

- Conduct post-implementation reviews to capture lessons learned and inform continuous improvement

- Drive and maintain research and analysis functions that ensure data-driven insights inform portfolio decisions

- Lead the design of and conduct research that may include focus groups, stakeholder interviews, listening sessions, member panels, needs assessments, and feasibility analyses in support of strategic initiatives

- Evaluate program and initiative effectiveness, tracking outcomes against organizational goals

- Support the development and maintenance of the Balanced Scorecard and other performance frameworks

- Monitor market trends, sector developments, and peer organization activity relevant to yoga, wellness, and credentialing

- Curate and synthesize scholarly research to inform organizational strategy and thought leadership

- Maintain an organized knowledge management system for research assets and data sources

- Nurture and steward relationships with yoga and wellness researchers

Data Analysis & Visualization
- Analyze quantitative and qualitative data from surveys, member data, and external sources

- Translate findings into clear, compelling reports and visualizations for varied audiences (staff, board, members)

- Support data storytelling across