Director of Marketing Operations

Company Description: Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry. We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. Veracross is five product brands in one global tech company - Veracross SIS is a one-person, one-record school management platform - Magnus Health provides cloud-based Student Health Record (SHR) solutions - Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps. - Epraise incentivizes student well-being and connects teachers, students, and families. - Firefly provides an online learning space for students and teachers Position Summary: The Director of Marketing Operations will own the systems, data, and processes that connect marketing activity to pipeline and revenue outcomes. This role leads the Martech stack, lead scoring and routing, campaign and funnel operations, attribution and marketing analytics, and serves as the connective tissue between Marketing, Sales, RevOps, and Customer Success. This is a hands-on leadership role for someone who is equally comfortable setting strategy and getting into the weeds of a workflow, a dashboard, or a data field. Key Responsibilities: Martech Stack Management - Own the architecture, administration, and roadmap of the marketing technology stack (e.g., Pardot, Salesforce, Demandbase, ChiliPiper webinar and event tools). - Evaluate, select, and implement new tools; manage vendor relationships, contracts, and renewals in partnership with Procurement and IT. - Maintain integrations between marketing, sales, and product systems, ensuring clean data flow across the tech ecosystem. - Establish stack governance: user permissions, workflow documentation, and a regular audit cadence to eliminate redundant or underused tools. Lead Scoring, Routing & Funnel Management - Design, build, and continuously refine lead scoring models (fit + engagement) in partnership with Sales and Demand Generation. - Own lead lifecycle stage definitions (MQL, SQL, Opps) and service-level agreements between Marketing and Sales. - Build and maintain automated lead routing, alerting, and hand-off workflows to minimize speed-to-lead. - Monitor conversion rates by stage and source, and recommend model adjustments as buyer behavior and data quality evolve. Marketing Analytics, Attribution & Reporting - Build multi-touch attribution models and dashboards that connect marketing programs to pipeline, bookings, and ROI. - Deliver regular reporting on campaign performance, funnel velocity, and channel efficiency to marketing and executive leadership. - Partner with RevOps/Finance on forecasting, marketing-sourced and marketing-influenced pipeline targets, and budget-to-pipeline analysis. Data Governance & CRM Hygiene - Own data quality standards for the CRM and marketing automation platform, including deduplication, enrichment, segmentation, and field standardization. - Ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR, CCPA) and manage subscription/consent preferences. Cross-Functional Alignment & Team Leadership - Partner closely with Sales, RevOps, Customer Success, and IT to align systems, definitions, and processes across the customer lifecycle. - Hire, develop, and manage a team of marketing operations and/or automation specialists as the function scales. - Champion a culture of experimentation, testing, and continuous process improvement across the marketing organization. Requirements - 10+ years of marketing operations experience, including 2+ ye