Director of Marketing

Job Summary:
Guidant Power is looking for a high-potential B2B marketer ready to take the next major step in their career. This is a hands-on leadership opportunity to build and own the marketing function of a rapidly growing, private-equity-backed services company. The Director will report directly to the CEO, work closely with sales and operating leadership, participate in Shore Capital's marketing cohorts and operating resources, and gain experience building the go-to-market capabilities of a company growing organically and through acquisition. We are looking for a builder, not simply a manager. The Director will own Guidant's lead-generation engine, HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline one and two quarters ahead of sales requirements. This role is designed for a marketer ready to earn broader leadership responsibility by producing measurable business results. Essential Duties and Responsibilities:
Marketing Leadership
Develop and manage Guidant's annual marketing plan, campaign calendar, priorities, and budget, setting measurable objectives and KPIs.
Develop the lead flow model required to support organic bookings goals, including how many leads and qualified opportunities Guidant needs and how far in advance they must be created.
Translate company growth objectives, service-line priorities, target industries, and customer needs into measurable marketing programs that generate qualified opportunities and future pipeline.
Support and help execute marketing campaigns in support of Guidant's M&A strategy.
Advise leadership on marketing investments, resource requirements, channel mix, technology needs, and which programs should be increased, improved, or stopped based on performance.
Develop relationships with and manage outside agencies, contractors, paid media partners, content resources, data vendors, and other marketing resources, managing them for quality, cost, timing, and results.
Assess marketing functions of newly acquired companies, integrating each acquisition into Guidant’s marketing strategy, system, processes and brand.

Campaigns & Market Development
Own the marketing calendar, coordinating campaigns, content, product and service-line launches, and events into a single schedule that aligns with sales priorities and business objectives.
Create, launch, and manage integrated campaigns across email, paid advertising, social media, events, webinars, outbound BDR programs, and targeted accounts (ABM).
Plan and support Guidant's presence at trade shows, conferences, customer events, and webinars, including audience targeting, booth and materials, pre-event outreach, on-site support, lead capture into HubSpot, and post-event follow-up measured by qualified opportunities created.
Work with outside contractors to continually improve SEO, and its AI relatives, ensuring Guidant is accessible to prospects searching for our solutions.
Use qualitative market research with customers, prospects, salespeople, technical experts, and industry participants to identify buying triggers, needs, objections, and opportunities, then translate those insights into positioning, content, offers, and campaigns.
Establish campaign objectives, audiences, offers, budgets, schedules, responsibilities, and success measures; manage the internal and external resources required to develop content, lists, creative assets, landing pages, and workflows.
Continuously improve campaigns based on lead quality, funnel conversion, pipeline generated, bookings, revenue, cost per qualified opportunity, and ROI. Systems, Funnel Metrics & Reporting
Oversee implementation of HubSpot and own HubSpot as Guidant's marketing automation and top-of-funnel platform, including campaigns, BDR lead generation and activity monitoring, lead scoring, qualification, website activity, workflows, sequences, attribution, and funnel reporting.
Build and manage dashboards that measure leads, qualified opportun