Director of Digital Marketing

ABOUT 321 THE AGENCY

321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. We're a remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and paid media to drive real, measurable business outcomes for our clients.

We don't separate strategy from execution. Our digital marketing practice is built on the belief that paid media and CRM aren't parallel tracks — they're two sides of the same funnel. The Director of Digital Marketing is the leader who makes that integration happen across every client we serve.
ABOUT THE ROLE

As Director of Digital Marketing at 321, you will lead the agency's paid media and CRM/MarTech practices as a unified digital performance department. This is a senior leadership role with real strategic authority — you'll own the department's operating model, develop the team's capabilities across both disciplines, and serve as the senior digital voice in client strategy, new business, and agency planning conversations.

The right person for this role thinks in funnels, not channels. You understand that a paid search click is only as valuable as the automation sequence that follows it, that CRM segmentation should inform audience targeting, and that attribution only makes sense when you can see the full journey from impression to closed deal. You're as comfortable reviewing a High Level workflow build as you are auditing a Google Ads account structure — and you lead a team that covers both.

You'll also work in close coordination with 321 AIM, the agency's proprietary performance marketing platform, on overlapping clients, ensuring paid media strategy and lead generation infrastructure are tightly aligned rather than operating in silos.
WHAT YOU'LL DO
Department Leadership & Team Development

- Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practice

- Set the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functions

- Conduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplines

- Define role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcount

- Partner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectives

- Serve as the escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions across the client portfolio

Paid Media Strategy & Execution

- Own the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platforms

- Lead media planning, budget allocation, audience strategy, and campaign architecture for new and existing client accounts across 321's primary verticals — healthcare, insurance, legal services, home services, and entertainment

- Oversee campaign setup, launch, and optimization standards — including bidding strategies, audience segmentation, creative testing frameworks, and attribution modeling

- Develop and enforce first-party data strategies, including CRM-to-platform audience integration, customer match lists, and retargeting architecture

- Apply working knowledge of regulated industry advertising requirements — including healthcare, insurance, and legal — to ensure campaigns meet compliance standards while still performing

- Stay current on platform updates, privacy regulation impacts (iOS, cookie deprecation, consent mode), and measurement alternatives — and translate those