Director of B2B Marketing

WHO WE ARE

The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.

Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.

Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.

We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.
THE ROLE

Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer strong across paid and organic marketing and gets how to compound channels to further demand, strengthen brand, and drive results.

This is a mix of strategic and hands-on role for someone who understands B2B buyer journey conversion, knows how to use data smartly to capital efficient marketing decisions, and can present recommendations to clients persuasively.
KEY RESPONSIBILITIES
Client Leadership & Marketing Strategy

- Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel.

- Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals.

- Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks.

- Build trusted relationships with client executives and confidently present recommendations, results, and opportunities.

- Identify opportunities to strengthen and expand client programs based on performance and evolving business needs.

- Manage vendor and partner relationships to scale traction

Paid & Organic Marketing

- Lead strategy across paid and organic B2B channels

- Oversee paid media strategies across channels including paid search, paid social, display, and retargeting.

- Guide organic strategies across GEO, SEO, content marketing, organic social opportunities.

- Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior.

- Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution.

Performance & Optimization

- Achieve KPIs that connect marketing activity to business outcomes.

- Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization.

- Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix.

- Translate complex performance data into clear, actionable insights for clients.

- Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI.

Team Leadership & Agency Growth

- Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts.

- Ensure teams deliver high-quality work with consistency, efficiency, and accountability.

- Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations.

- Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities.

QUALIFICATIONS

- 10+ years of experience in B2B marketing with significant agency experience required.

- Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels.

- Strong knowledge of paid advertising

- Strong u