Director, Growth Marketing

As the leading AI vertical retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand’s own retail data into a competitive advantage. Following our recent $72M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, Shelf Engine, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

This is a dynamic, evolving position reporting directly to the SVP of Marketing , offering plenty of opportunity for growth as you leverage your strengths. Whether your background is in startups or large enterprises, you understand the meaningful impact possible within a smaller, agile organization — and you’re eager to help define your role and contribute to Crisp ’s future.

WHY THIS ROLE EXISTS

The best B2B products grow because they are designed to. Figma spread because every file shared pulled in a new user. Slack spread because every invitation to a channel was a growth loop. Notion spread because every published page was a billboard. Crisp has the same opportunity in the CPG and retail ecosystem.

This role exists to find those product-driven acquisition moments, design them intentionally, and scale them. It combines product-led growth strategy, lifecycle and activation marketing, community building, organic search presence, and growth experimentation — including a sales-assisted PLG motion that hands warm, behavior-triggered signals to sales — into a single function that makes Crisp the platform CPG and retail practitioners reach for first and talk about most.

KEY OUTCOMES & ACCOUNTABILITIES

Growth & Virality

- Platform virality: The number of new users and accounts generated through in-product sharing, network invitations, and referrals grows quarter-over-quarter, measured by platform-driven new user activations.

- Referral pipeline: New pipeline attributed to referral and community programs grows as a percentage of total pipeline each quarter.

- Organic discoverability: Crisp appears in the top results for the queries CPG and retail practitioners are asking across traditional search and AI answer engines, tracked by share of search and AI citation rate.

- Sales-assisted pipeline: Product-qualified leads handed to sales convert at a measurable rate and grow as a share of total pipeline each quarter

Marketing Operations

- Funnel efficiency: Conversion rates at each funnel stage improve quarter-over-quarter; primary metric is meetings booked.

- Data quality: Marketing automation data is clean, complete, and trusted by the team for decision-making.

CORE RESPONSIBILITIES

Growth Strategy & Product-Led Motion

- Define and own Crisp 's growth model: identify and build the in-product sharing and referral mechanisms native to the CPG and retail ecosystem: the moments when a Crisp user naturally pulls in a new user or account through their everyday workflow. For example: a CPG brand shares a Crisp insights report in a retailer meeting and that retailer wants access; a user invites a trading partner to collaborate on shared data and that partner activates on the platform.

- Build and scale a self-serve motion that lets CPG brands, retailers, and distributors discover, trial, and activate on Crisp with minimal friction.

- Partner with Product to embed referral mechanisms, shareable artifacts, network invitations, and activation triggers directly into the product, so that everyday Crisp usage pulls in new users organically.

- Design and run a structured experimentation program: test acquisition channels, onboarding flows, referral incentives, and activation triggers with clear hypotheses and fast iter