Director, Communications

Job Title: Director, Communications

Location: Remote – US Only
About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket 's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket 's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role

InMarket is seeking a Director, Communications to shape how the company tells its story in the market through high-quality content, research, thought leadership, and brand storytelling.

This is a senior individual contributor role for an exceptional writer and storyteller who can translate complex data, technology, and industry trends into compelling content that strengthens InMarket 's brand and establishes the company as a trusted authority in consumer intelligence, advertising technology, and measurement.

The ideal candidate is equal parts strategist, writer, and editor, with a strong ability to identify compelling stories and turn them into research reports, case studies, white papers, executive thought leadership, articles, and other high-impact content. This person will work closely with the CMO, Product, Insights, Sales, and Executive Leadership to develop content that supports the company's brand, commercial priorities, and market positioning.
Your Daily Impact as Director, Communications:
Content Strategy & Brand Storytelling

- Develop and execute InMarket 's content and brand storytelling strategy in alignment with company priorities and go-to-market objectives.

- Define and evolve the company's core narratives, messaging, and points of view across consumer intelligence, advertising, data, and measurement.

- Identify opportunities to turn InMarket 's data, client results, research, and industry expertise into compelling stories and differentiated content.

- Serve as a trusted editorial partner to executives and internal subject matter experts.

Research, Reports & Case Studies

- Own the development of high-quality research reports, case studies, white papers, industry insights, and flagship content from concept through publication.

- Partner with Insights, Product, Sales, and clients to identify compelling data points, customer stories, and market trends that can be developed into content.

- Conduct interviews with internal and external subject matter experts to uncover insights and build compelling narratives.

- Translate complex data, technology, and measurement concepts into clear, accessible, and engaging stories.

- Develop case studies that clearly demonstrate client challenges, InMarket solutions, and measurable business outcomes.

- Establish editorial standards and processes to ensure consistency, accuracy, and quality across all external content.

Executive & Thought Leadership Content

- Develop executive thought leadership, including bylines, articles, speeches, presentations, talking points, and LinkedIn content.

- Partner with executives to develop authentic points of view on relevant industry trends and topics.

- Identify opportunities to position InMarket executives and subject matter experts as credible voices within the advertising, media, data, and measurement industries.

- Prepare executives for speaking engagements, interviews, panels, and other external opportunities as needed.

Brand & Content Distribution

- Partner with Marketing to ensure content is effectively distributed across InMarket 's website, social channels, email, events, sales materials, and other owned channels.

- Develop content calendars and editorial plans th