Direct Response Creative Strategist and Ad Writer

About Scaling.com

Scaling.com helps established business owners 10x their companies in three years or less. As far as we know, we are the only true scaling research advisory firm in the world. Not “growth,” but scale. 

We work with entrepreneurs doing $1 million or more in revenue (With many of our clients between $100M and $1B+) who are ready to stop being the bottleneck and build a company that scales. 

Our creative library includes multiple NYT best-selling books, large podcast appearances, keynotes, live events, client/member interviews, case studies, client/member training material, webinars, founder content, and hundreds of verified customer stories.

Why This Role Exists

Scaling.com tests hundreds of hooks each week. When the market tells us a hook is working, this role turns that signal into a larger family of direct-response video ads. We are looking for someone who has already written high-performing video creative and scripts at the volume and quality required to support multiple millions of dollars in monthly ad spend.

You will not begin with a blank page. You will receive a winning hook, a proven video ad, or a clear performance signal. Your job is to understand why it worked, find the strongest evidence and source material connected to it in our media library, develop the angle, write new versions, and hand the production team a clear creative direction that can become a finished ad.

This is primarily a video-ad strategy and scriptwriting role. It combines direct-response strategy, AI-assisted research, source mining, writing, creative iteration, and performance learning. You should also be capable of handling other direct-response copywriting needs when required, but video scripts are the center of the job.