Digital Marketing Specialist

This position is only available for W-2 employees. Please note that to be a W-2 employee, you must reside in one of the following states: PA, NJ, NH, DE, CO, SD, TX, WY, AK, or FL.
Make an Impact That Matters

Are you passionate about helping nonprofits grow their impact? Join SofterWare, a mission-driven technology company empowering thousands of organizations to change the world through innovation, data, and connection.
About SofterWare

Repeatedly recognized as a Philadelphia Inquirer Top Workplace, SofterWare builds innovative software-as-a-service (SaaS) products that empower nonprofits to thrive. Over 10,000 organizations use our flagship product, DonorPerfect, to leverage donor data, launch impactful fundraising campaigns, and strengthen the communities they serve.
Why you will love working at SofterWare:

- Contribute to a mission-driven organization dedicated to empowering nonprofits — where your work directly helps meaningful causes and makes a real difference in the world.

- Enjoy a remote-first, flexible work environment that supports your well-being and balance.

- Be part of a company culture that values collaboration, learning, inclusion, and giving back together as a team.

- Engage with vibrant employee groups like Diversity & Inclusion, SofterWare Women’s Network, SofterWare Wellness, and SofterWare Gives Back, our volunteer and community service initiative.

- Build meaningful relationships in a remote-first environment — from lively Slack channels that connect teammates with shared interests to virtual events that strengthen our sense of community

Your Role as a Digital Marketing Specialist:

The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.

Key Responsibilities:
Paid Search Campaign Management

- Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.

- Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.

- Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.

- Maintain clean campaign architecture and consistent naming conventions across all accounts.

Paid Social Execution

- Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.

- Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.

- Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.

- Monitor campaign pacing, reach, frequency, and performance across active campaigns.

Partner & Publication Ad Operations

- Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.

- Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.

- Maintain an organized asset library and delivery log for partner advertising placements.

Performance Tracking & Reporting

- Manage the creation, implementation, and governance of UTM parameters across paid media channels.

- Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.

- Use Salesforce reports and campaign data to evaluate how paid media contributes to