Digital Marketing Analyst

Leap Event Technology is a remote-friendly company. This position is open to any candidate in North America.
WHO WE ARE:

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.

We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.
Sounds interesting? Let’s talk.

AS A DIGITAL MARKETING ANALYST, YOU WILL:

- Support Leap clients with digital marketing campaign creation, deployment, and QA review in email and paid media.

- Responsibilities will include:
- Email Marketing (40%)
- Editing Email templates in email marketing platform

- HTML coding

- Creating, scheduling and sending email campaigns for clients in their email marketing platform based on client input and approval

- Collaborate with creative, analytics, and account teams to support campaign execution and delivery

- Paid Media (40%)
- Build, launch, and manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, and emerging platforms

- Support campaign setup including audience creation, tracking, UTMs, creative trafficking, and platform QA

- Monitor campaign pacing, spend, delivery, and performance on a daily basis

- Assist with campaign reporting, dashboard updates, and performance recaps

- Maintain campaign organization including naming conventions, documentation, and workflow accuracy

- Collaborate with creative, analytics, and account teams to support campaign execution and delivery

- Troubleshoot campaign issues and help ensure campaigns remain active and healthy

- Quality Assurance (10%)
- Proofreading

- Link verification

- Campaign audience and activation verification

- Use of AI tools for for QA

- Task Management (10%)
- Managing client requests as received in project management tools

- Clearly communicating with clients on requests

- Clearly communicating with team members on requests and statuses of work

- Accounting for time spent on projects in time tracking tools

- Additional duties as assigned

EXPERIENCE & SKILLS:

- 2+ years of experience in a related role preferred;

- Experience in sports, entertainment, ticketing, live events preferred

- HTML coding experience for email is preferred;

- Experience with email marketing platforms such as Oracle Eloqua, HubSpot, Mailchimp, and/or Salesforce Marketing Cloud is a plus;

- Experience with Meta Ads Manager or Google Ads;

- Must have the ability to work independently and self-motivate, as this position allows the incumbent to work from home;

- Must have excellent communication skills, both written and verbal;

- Must be capable of multi-taking in a fast-paced environment;

- Must possess a strong ability to manage one’s own time, prioritize tasks when given clearly defined goals and objectives and be self-directed and able to work independently;

- Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;

- Must be a flexible and reliable team player, both within own department and within company as a whole

TRAVEL REQUIREMENTS:
No