Digital Marketing Account Manager
Digital Marketing Account Manager – Google Business Profile & Local SEO | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a hands-on Digital Marketing Account Manager to manage and optimize digital marketing performance across a portfolio of approximately 15–20 client accounts .
This role is heavily focused on Google Business Profile (GBP) optimization and local SEO , particularly for businesses in the storage, parking, and local-service industries .
This is not a strategy-only account management position. You’ll personally execute optimizations, analyze local search performance, prepare reports, lead monthly client conversations, and identify opportunities to improve both client retention and account growth .
The ideal candidate combines strong digital marketing execution skills with the confidence to independently manage client relationships and communicate performance clearly.
What You’ll Own
Google Business Profile & Local SEO
- Manage and optimize Google Business Profiles to improve local visibility and search rankings
- Execute local SEO strategies across client accounts
- Optimize key local ranking factors, including:
- Citations
- NAP consistency
- Reviews
- Local search visibility
- Monitor local search performance and identify opportunities for ongoing optimization
- Personally implement improvements rather than simply providing strategic recommendations
- Continuously evaluate account performance and adjust optimization efforts accordingly
Client Account Management
- Independently manage approximately 15–20 client accounts
- Own accounts from marketing execution through reporting and client communication
- Maintain consistent communication and follow-up with clients
- Lead monthly client meetings to review performance, insights, and recommendations
- Build strong client relationships while maintaining accountability for marketing results
- Keep client priorities, deliverables, and next steps organized
Reporting & Performance Analysis
- Prepare clear and concise monthly marketing performance reports
- Analyze campaign and local search data to identify trends and opportunities
- Translate performance data into actionable recommendations for clients
- Pull and compile data from internal platforms and marketing tools
- Track account performance over time
- Identify potential risks and opportunities related to retention and account growth
Marketing Tools & Technology
- Select and manage the digital marketing tools needed to execute and optimize client accounts
- Evaluate tools based on performance, efficiency, and client requirements
- Research and recommend new platforms when appropriate
- Quickly learn unfamiliar software and marketing platforms
- Extract and interpret relevant performance data across different systems
Client Retention & Account Growth
- Identify opportunities to improve client satisfaction and retention
- Recognize appropriate upsell opportunities within existing accounts
- Use marketing performance insights to strengthen client relationships
- Proactively address potential account concerns
- Support long-term account growth through consistent execution and communication
Internal Collaboration
- Coordinate with internal account teams to provide a seamless client experience
- Support white-glove ALO accounts with marketing execution and performance reporting
- Provide marketing data and insights to the COO for client reporting when required
- Keep internal stakeholders informed about account performance, risks, and opportunities
Requirements
- Approximately 5 years of hands-on digital marketing experience , with a strong focus on execution
- Proven experience optimizing Google Business Profiles
- Strong understanding of local SEO , including:
- Local ranking factors
- Citations
- NAP consistency
- Review strategies
- Local search performance
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