Creative Strategist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Creative Strategist, you will lead day-to-day creative strategy for assigned clients or workstreams, translating business goals, audience insights, and campaign learnings into stronger messaging, testing plans, and creative recommendations. You’ll partner closely with communications strategy, media, creative studio, analytics, and client teams to develop creative strategies that align to channel best practices, brand guidelines, and performance goals. This role is best suited for someone who can move beyond supporting strategy to more independently shaping it, bringing a clear point of view on messaging, testing, and creative performance, while helping elevate the quality of creative thinking across the work.
Key responsibilities

Client‑Centric

- Lead day-to-day creative strategy for assigned clients or campaign scopes, shaping messaging direction, creative testing priorities, and audience-informed recommendations.

- Translate business goals into communication and creative objectives that support both brand and performance outcomes.

- Build strong working relationships with internal partners and client stakeholders, helping guide the strategic direction of creative work through clear, confident recommendations.

- Present strategic rationale, testing plans, and creative insights in a way that helps clients and internal teams make stronger decisions.

Product‑Led

- Use platform, channel, and creative performance data to inform stronger strategy and optimization recommendations across paid social, video, display, and related channels.

- Apply emerging tools and technologies, including AI where appropriate, to improve workflow quality, creative ideation, testing rigor, and strategic insight.

- Help identify operational pain points, workflow opportunities, and tool-related improvements that can strengthen creative strategy development over time.

Data & Measurement‑Driven

- Analyze campaign performance, testing outcomes, audience behavior, and research findings to identify actionable insights that improve future creative work.

- Develop and refine creative testing plans, including hypotheses, prioritization logic, and interpretation of results.

- Connect creative recommendations to measurable KPIs and business outcomes, helping clients and internal teams understand what is working, why, and what should change next.

- Synthesize data from platforms such as Meta, TikTok, Snapchat, YouTube, and other creative/reporting environments into clear strategic learnings.

The Tinuiti Way

- Bring a strong test-and-learn mindset to all creative strategy work, always looking for ways to make messaging, creative structure, and audience targeting stronger.

- Translate audience, behavioral, cultural, and market insight into practical creative territories, message directions, and optimization opportunities.

- Contribute meaningfully to brainstorming and ideation sessions,