Creative Director - Video Ads for a Pet brand E-commerce (Remote)

<p>We're looking for a sharp, creatively-driven Creative Director to own the visual execution of our client's Meta ad campaigns. You'll take approved scripts and turn them into detailed, conversion-focused visual direction documents that guide the editors and creators. You'll actively shape creative strategy, test new angles, and collaborate with copywriters, editors, and media buyers to scale winning ads.</p><p>Product category is flexible—health, beauty, pets, coffee, or DTC in general. What matters most is your experience with strong direct-response creative, VSLs, and translating scripts into effective visual directions.</p><p></p><p><strong>Key

Responsibilities</strong></p><ul><li>Translate copywriter scripts (via Loom) into scene-by-scene visual direction documents—covering shot selection, B-roll, pacing, transitions, text overlays, hooks, and editing style.</li><li>Direct talent, UGC creators, and AI avatars while selecting visuals that maximize conversion.</li><li>Collaborate with editors, copywriters, and media buyers to iterate on creatives based on real performance data.</li><li>Research competitor ads and test new hooks, angles, and formats while maintaining brand consistency.</li><li>Coordinate integration of AI-generated B-roll and avatars into final ad creatives.</li></ul>