Conversion Rate Optimization (CRO) Manager
About Bask & Lather Co.
Bask & Lather Co. is one of the fastest-growing hair care brands, dedicated to helping people achieve healthier hair through scalp-first innovation. Our products are trusted by millions of customers across Shopify, Amazon, TikTok Shop,
, and other digital marketplaces. As we continue to scale rapidly, we're looking for exceptional talent who thrives in a fast-paced, high-growth environment and is passionate about using data to create outstanding customer experiences.
Position Summary
We are seeking a highly analytical, customer-obsessed Conversion Rate Optimization (CRO) Manager to own and continuously improve the digital shopping experience across Bask & Lather's ecommerce ecosystem.
This role is responsible for maximizing website conversion rate, revenue per visitor, average order value, and overall customer experience through data-driven experimentation, user experience optimization, merchandising improvements, and customer behavior analysis.
The ideal candidate combines strong analytical skills with consumer psychology, UX best practices, and ecommerce expertise. Success in this role will be measured by measurable revenue growth, not simply the number of tests launched.
This is a highly visible role that partners closely with the Director of Ecommerce, Head of Growth, Marketing, Creative, Development, and Lifecycle Marketing teams to identify opportunities, prioritize initiatives, and execute experiments that drive meaningful business results.
Key Responsibilities
Own Bask & Lather's CRO Strategy
- Develop and own the company's conversion optimization roadmap.
- Prioritize initiatives based on customer insights, analytics, and revenue impact.
- Build and maintain a structured experimentation program.
- Establish best practices for continuous optimization across the ecommerce experience.
A/B Testing & Experimentation
Plan, execute, and analyze A/B and multivariate tests across:
- Homepage
- Collection pages
- Product Detail Pages (PDPs)
- Cart
- Checkout
- Navigation
- Search
- Landing pages
- Mobile shopping experience
- Promotional campaigns
- Subscription flows
- Product bundles
- Upsell and cross-sell experiences
Customer Journey & User Experience
Continuously identify and eliminate friction throughout the customer journey by improving:
- Mobile usability
- Information hierarchy
- Product discovery
- Navigation
- Site speed
- Checkout experience
- Product page layouts
- Trust signals
- Reviews placement
- Product education
- Purchase confidence
Website Analytics & Customer Insights
Analyze customer behavior using:
- Shopify Analytics
- GA4
- Triple Whale
- Microsoft Clarity
- Heatmaps
Identify:
- Conversion barriers
- Drop-off points
- Navigation issues
- Cart abandonment opportunities
- Mobile UX improvements
- Revenue opportunities
Ecommerce Merchandising
Optimize:
- Product merchandising
- Collection organization
- Product recommendations
- Search experience
- Collection filters
- Bundles
- Cross-sells
- Upsells
- Promotional messaging
- Product badges
- Social proof placement
Landing Page Optimization
Own the optimization of landing pages supporting:
- Paid media
- Influencer campaigns
- Product launches
- Promotional campaigns
- Seasonal events
- Retail launches
Cross-Functional Collaboration
Partner closely with:
- Director of Ecommerce
- Founder & CEO
- Ecommerce Manager
- Brand Marketing
- Lifecycle Marketing
- Creative Team
- Development Team
- Customer Experience
- Operations
Reporting & Performance Measurement
Develop executive dashboards and provide weekly reporting on:
- Conversion rate trends
- Revenue per visitor
- A/B test results
- Revenue generated from experiments
- Customer behavior insights
- Key learnings
- Next optimization priorities
Qualifications
Required
- 4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand.
- Deep experience with