Content Writer - Freelance, Remote

About the Client
Our client runs a boutique social media organic content agency that manages the full short-form video production process — scripting, filming, and posting — for approximately 20 clients across industries like real estate, mortgage lending, law, and medical aesthetics. They specialize in evergreen, organic content (not trend-chasing) and work roughly a month ahead on their content calendar, giving them a structured, deadline-driven production rhythm.

Why does this role exist?

The founders currently handle every stage of the scripting process themselves — from researching what's working on TikTok, Instagram, and YouTube to writing and formatting full scripts for each client — and it has become the biggest bottleneck to growing the business. This role exists to take that research-to-script pipeline off their plate entirely, so they can focus on client growth and strategy instead of production. The right person will operate as a true scripting partner: someone who can independently spot what's performing, generate strong ideas, and execute polished, on-template scripts across multiple client accounts without needing to be walked through each one.

The Impact you’ll make

Content Research

- Scrape and identify top-performing content on TikTok, Instagram, and YouTube within specific client niches (e.g., real estate, loan officers, law, medical aesthetics)

- Track patterns in what's driving engagement across those niches

- Use findings to inform idea generation and script direction

Idea Generation

- Generate content ideas tailored to each client's brand and audience

- Base ideas on proven, high-performing content rather than trend-chasing

- Bring proactive suggestions to the team without waiting to be prompted

Script Writing Formatting

- Write full short-form scripts (30–60 seconds) using the client's existing templates, including visual hooks, picture formatting, and inspiration links

- Apply the established color-coding and formatting system consistently across every script

- Deliver completed scripts at least 48 hours ahead of each film day

AI-Assisted Workflow Tools

- Use Claude and other existing frameworks to support and speed up the scripting process

- Work fluidly across G Suite, MS 365, and native social platforms as part of daily production

Client Process Support

- Support client communications and keep clients updated throughout the content process

- Help build out the scripting SOP as the role and process matures

- Take on general administrative tasks and other delegated responsibilities as needed

Skills, Knowledge and Expertise

Required:

- Strong, demonstrable understanding of what performs well on TikTok, Instagram, and YouTube across multiple content niches

- Proven experience writing structured short-form video scripts (30–60 seconds) that include visual hooks and formatting systems

- Hands-on experience using Claude or similar AI tools for content research and script generation

- Ability to research and reverse-engineer top-performing content into original scripts

Your superpowers are...

- Technical:

- Sharp eye for short-form content trends and what drives watch-through and engagement

- Structured, template-driven script writing (hooks, pacing, formatting)

- Comfortable working across G Suite, MS 365, and AI tools like Claude in a daily production workflow

- Strong research skills — able to scan platforms and extract actionable patterns quickly

- Soft Skills:
- Meticulous attention to detail, especially around formatting and color-coding systems

- Self-starter who generates ideas proactively rather than waiting for direction

- Reliable under deadline pressure, especially the 48-hour delivery window

- Clear, responsive communicator over WhatsApp, Slack, or iMessage

- Comfortable adapting to evolving SOPs and frameworks as the process is built out

WFH Set-Up:

- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor an