Content Lead
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SUMMARY
The Content Lead – Pharma Content Operations & MLR oversees the adaptation, submission, tracking, and governance of digital content specifically for direct-to-consumer (DTC) healthcare and pharmaceutical web properties. Bridging DTC content strategy, consumer-focused copyediting, and regulatory operations, this role ensures seamless routing of digital assets through Medical, Legal, and Regulatory (MLR) review platforms (such as Veeva Vault).
The Content Lead acts as a core strategic and operational liaison between Brand Teams, Product Owners, Agency Partners, and Regulatory Reviewers. Grounded in a strong background of DTC health communications, they are responsible for maintaining pristine consumer copy standards, evaluating content through the end-user lens, capturing reviewer feedback in real-time, and driving post-review content updates while maintaining regulatory safety.
COMPETENCIES & CORE BEHAVIORS
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DTC Content Strategy & Consumer Focus: Deep expertise in structuring web copy for direct-to-consumer audiences, translating complex clinical/medical jargon into accessible, engaging, and empathetic health content.
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Editorial & Grammatical Precision: Advanced mastery of English grammar, syntax, punctuation, mechanics, and style guidelines across digital channels.
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Regulatory Acumen & Rigor: Deep understanding of regulated pharmaceutical copy life cycles, medical review workflows, claim structures, and consumer FDA compliance requirements (including Fair Balance and ISI placement).
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Cross-Functional Collaboration: Exceptional ability to interface between agency creative partners, enterprise brand managers, and regulatory compliance teams.
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Consumer Advocacy: Strong point of view (POV) on content clarity, tone, and user-centric readability, actively identifying over-promising, ambiguous, or confusing messaging prior to regulatory submission.
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Agility & Adaptability: Ability to thrive in high-velocity environments, pivot quickly based on reviewer feedback, and manage varied tracking systems across multi-team ecosystems.
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Process Leadership: Proactive mindset focused on identifying operational bottlenecks, establishing governance guidelines, and driving continuous workflow improvements.
DUTIES & RESPONSIBILITIES
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DTC Content Strategy & Copyediting: Perform meticulous copyediting and proofreading on DTC web assets to guarantee intuitive user flows, accessible consumer messaging, flawless grammar, and alignment with consumer brand guidelines.
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Workflow Project Management: Project manage end-to-end content workflows and timelines to eliminate bottlenecks, ensure cross-functional alignment, and keep content continuously moving through regulatory and digital production pipelines.
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Veeva & MLR Workflow Management: Manage full-lifecycle digital copy submissions, tactic routing, and approval workflows in Veeva Vault (or equivalent promo-mats platforms), aligning delivery timelines with DTC Brand Teams.
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Live Review Facilitation: Attend and facilitate live MLR review ses