Content Creator & Social Media Specialist

DuBlasé Whiskey is seeking a creative, detail-oriented Content Creator & Social Media Specialist to support our growing premium whiskey and lifestyle brand.

This role will have a strong emphasis on creating Reels, short-form video, and UGC-style content designed to increase brand awareness, engagement, and reach across Instagram, TikTok, Facebook , YouTube Shorts, and other digital platforms.

The ideal candidate should be able to take existing brand assets, product photography, raw video footage, creative concepts, and brand guidelines and turn them into engaging, platform-native content that feels authentic.

Key responsibilities include:

- Create and edit Instagram Reels, TikToks, YouTube Shorts, and other short-form vertical videos on a consistent basis.

- Develop UGC-style content that feels natural, relatable, and native to social media, including testimonials, lifestyle content, product-focused videos, hooks, POV concepts, and trend-based content.

- Transform existing photos, videos, product assets, and AI-generated content into compelling Reels and social posts.

- Identify trending Reel/TikTok formats, hooks, editing styles, sounds, transitions, and content concepts that can appropriately be adapted for DuBlasé.

- Create multiple variations of content for testing different hooks, openings, captions, pacing, and creative approaches.

- Design social media graphics, Stories, carousels, promotional content, and other supporting creative assets.

- Write and refine short-form video hooks, captions, calls-to-action, and supporting social copy.

- Assist with content calendars, scheduling, asset organization, and publishing.

- Maintain a consistent premium, sophisticated DuBlasé brand aesthetic while creating content that still feels current and organic to social media.

The ideal candidate has demonstrated experience creating high-performing Reels and UGC-style social content, strong short-form video editing skills, an understanding of social media trends and visual storytelling, and the ability to work independently from creative direction and established brand standards.

Experience using Higgsfield AI, Zeely AI, Canva, CapCut, Adobe Creative Suite, AI image/video generation tools, or social media management platforms is a plus.

Because DuBlasé is an alcoholic beverage brand, the candidate must be comfortable creating content that follows responsible alcohol-marketing guidelines while maintaining a sophisticated, premium brand image.

Applicants must include a portfolio or links to previous work. We are especially interested in seeing examples of Reels, TikToks, UGC-style videos, short-form video editing, and social media content you have personally created.