Client Strategy Manager, Activation
Client Strategy Manager, Activation
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket 's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket 's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
InMarket is seeking a strategic, commercially-minded Client Strategy Manager to join our Activation Client Strategy team.
You will partner with Sales Directors, Account Management, Ad Operations, and Data Analysts across the full client lifecycle to shape RFP responses and strategic proposals pre-sale, then use in-flight and post-campaign performance to inform smarter planning, deepen relationships, and grow the account.
We are also looking for someone fluent in AI who can build reusable skills, agents, and workflows that drive efficiencies and amplify outputs.
Core Areas of Responsibility
Media Planning & Strategic Recommendations
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Own the development of InMarket media plans and strategic recommendations that connect a client's business objectives to specific audiences, Moments, channels, budgets, and flighting
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Build client-facing planning collateral: proposals, one-pagers, category POVs, and strategy decks that are accurate but creative, succinct but thorough.
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Keep abreast of emerging consumer behaviors, media channels, technologies, and competitors impacting our clients' categories, and feed that back into how we plan
Pre-Sales Partnership & Commercial Growth
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Lead the strategic response to RFPs and briefs, partnering with Sales to shape a differentiated, winnable point of view
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Co-present at client meetings and on calls, representing the strategic rationale behind the plan with confidence and clarity
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Use in-flight and prior campaign performance to inform the next plan, turning results into the reason for the client's next investment
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Act as an internal resource for Sales, Marketing, and Product on how best to position InMarket 's activation capabilities against a given client challenge
Storytelling & Client Insight
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Translate complex data into a simple, compelling narrative to state the non-obvious learning and answer the 'So What?' and 'Now What?'
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Partner with Account Management, Ad Operations, and Data Insights Analysts to interpret campaign performance and convert it into forward-looking planning guidance
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Present recommendations and results to internal and external audiences, ensuring the message lands clearly with both marketers and their agencies
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Contribute to Quarterly Business Reviews, identifying macro trends and growth opportunities spanning multiple campaigns on key accounts
AI Fluency & Ways of Working
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Use AI tools as a core part of the daily workflow for category research, data synthesis, competitive scanning, plan drafting, and building client-facing materials
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Go beyond basic prompting to build reusable AI skills, templates, and agentic workflows that encode our planning best practices and scale across the team
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Bring a kaizen mindset of small, continuous improvements to process, templates, and output quality that is driven proactively
Impact & Success Indicators
In your first 90 days
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Fluent in InMarket 's activation products, audience taxonomy, Moments capabilities, and how they map to common client objectives
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Independently leading the strategic response on RFPs and briefs for assigned accounts
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Trusted by your Sales partners to co-present the plan and defend the rationale on client calls
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Built or improved a