Chief Marketing Officer

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans , so please apply for only one position and only once a year —if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)

At Oceans , we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers ) don’t do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas, expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

As the Chief Marketing Officer , you will own the marketing and growth strategy for an early-stage direct-to-consumer subscription business, helping build the brand, acquisition engine, and go-to-market model from the ground up. You'll work closely with the founders and leadership team to shape market positioning, drive subscriber growth, build creator and community-led acquisition, strengthen retention and customer lifetime value, and establish the marketing foundation required to scale across markets.

This is a leadership role with a distinctly hands-on mandate. Rather than setting strategy and delegating execution to a large team, you'll be expected to determine where and how the business should grow, then roll up your sleeves to build the campaigns, partnerships, systems, processes, and measurement frameworks that bring that strategy to life. As the function matures, you'll evolve from individual execution into building and leading the broader marketing organization.
Here's how you'll make an impact:
Accountability
Marketing Strategy & Leadership

- Own the overall marketing strategy and growth agenda in partnership with the founders and leadership team.

- Translate company goals into clear marketing priorities, channel strategies, investment decisions, and measurable outcomes.

- Establish the marketing vision, operating rhythm, and strategic roadmap for the business.

- Balance long-term brand building with near-term subscriber acquisition and commercial performance.

- Identify the capabilities, resources, and investments required to support the company's growth trajectory.

- Serve as the senior marketing voice in company-wide strategic and commercial decisions.

Brand Strategy & Positioning

- Own and evolve the brand positioning, voice, messaging, and consumer narrative.

- Build a differentiated premium brand within a trust-sensitive consumer category.

- Translate the company's mission and value proposition into compelling consumer-facing messaging.

- Establish messaging frameworks that can scale across channels and geographic markets.

- Maintain consistency across paid, organic, creator, lifecycle, community, and customer touchpoints.

- Ensure brand development strengthens both customer trust and commercial performance.

Subscriber Acquisition & Growth

- Own the customer acquisition strategy across paid, organic, creator-led, affiliate, and community channels.

- Determine channel priorities and allocate marketing investment based on performance, growth potential, and customer economics.

- Own subscriber acquisition performance and continuously improve customer acquisition economics.

- Identify, test, and validate new growth opportunities and channels.

- Develop a repeatable acquisition model that can support expansion into additional markets.

- Connect acquisition performance to downstream retention, customer quality, and lifetime value.

Creator, Influencer & Community Growth

- Build the creator and influencer growth strategy from the ground up.

- Identify and evaluate creators who align with the brand and target customer.

- Develop creator partnerships, affiliate relationships, campaigns, and measurement frameworks.