Channel & Product Marketing Manager

Remote — open to candidates in the US.

US-based: Eastern Time required.

This is a hybrid Channel and Product Marketing role focused on connecting go-to-market strategy with channel teams, sales motions, and technology partners.

You will translate positioning across managed security, secure networking, wireless/IoT, and connectivity into campaigns, partner enablement materials, and product marketing assets that support pipeline growth and partner engagement.

You will work closely with the Senior Growth Marketing Lead, Channel Directors, and VP of Marketing to execute marketing initiatives across a growing portfolio. This is an execution-focused role where you will help refine and improve existing strategies rather than create them from scratch.

Core Responsibilities

- Channel Marketing

- Partner Enablement

- Adapt direct marketing content into partner-ready assets including solution briefs, objection handlers, conversation starters, co-branded collateral, and enablement materials.

- Develop partner-focused win stories and messaging tailored for different partner types including TSDs, sub-agents, and VARs.

- Maintain and manage partner portals to ensure content is current and accessible.

- Campaign Execution & Co-Marketing

- Execute partner-led campaigns using existing content such as case studies, webinars, and research.

- Support co-marketing initiatives with technology partners and MDF-funded activities.

- Align campaigns with sales priorities and active pipeline.

- Write partner nurture and follow-up email sequences.

- Channel Engagement & Operations

- Own the channel newsletter including content, distribution, and reporting.

- Support field and partner events across the US and UK.

- Manage campaign operations including segmentation, timelines, reporting, and coordination.

Product Marketing

Content & Portfolio Support

- Support development of datasheets, solution briefs, competitive positioning documents, FAQs, and other product marketing assets.

- Execute against the product content roadmap in collaboration with marketing leadership.

- Maintain and refresh product and security content as services and integrations evolve.

- Support technology partner marketing including OEM content, landing pages, and co-branded materials.

- Ensure consistency of messaging across direct, partner, and channel-facing assets.

Your First 90 Days

- Learn the Environment

- Audit existing partner-facing and product marketing assets.

- Meet with Channel Directors to understand partner sales motions and content gaps.

- Start Delivering

- Produce priority channel enablement assets.

- Take ownership of the channel newsletter.

- Execute Campaigns

- Run at least one partner-led campaign from launch through reporting.

- Present recommendations on content gaps and partner enablement improvements.

What We Need

- B2B channel marketing experience, ideally in managed services, cybersecurity, networking, or SaaS.

- Understanding of indirect sales motions and channel partner enablement.

- Product marketing exposure including datasheets, solution briefs, and competitive positioning content.

- Strong writing and communication skills.

- Experience with HubSpot or similar tools.

- Organised, detail-oriented, self-directed, and commercially focused.

- Ability to work effectively in a fast-paced environment with shifting priorities.

What Will Help You Thrive Here

We are a small senior marketing team working in a fast-paced environment with high visibility and high expectations. You will work closely with Channel Directors, sales leadership, and technology partners, and your work will have direct impact across the business.

This role suits someone who:

- takes ownership and executes well within an existing strategy,

- stays calm and organised under pressure,

- is proactive and self-directed,

- communicates confidently and works well with strong personali