Business and Marketing Director

Job Title: Business and Marketing Director

 Location: El Salvador
Type: Full-time
Start Date: Immediate
About the Role:

We are partnering with an innovative client in the FinTech sector who is seeking a Business and Marketing Director to spearhead the launch and growth of an exciting new project. This is a unique opportunity to take a hands-on role in shaping the marketing strategy, leading customer acquisition initiatives, and developing a strong brand presence for a rapidly growing fintech company. If you are a strategic, results-oriented marketer with a passion for fintech and a knack for driving business growth, we want to hear from you!
Key Responsibilities:

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Go-to-Market Strategy
- Develop comprehensive, dynamic launch plans that capture the target audience, competitive positioning, and value propositions.

- Lead the go-to-market strategy to ensure a successful brand launch in the fintech space.

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Marketing Campaigns
- Plan and execute marketing campaigns aimed at customer acquisition and retention.

- Leverage data-driven insights to optimize campaigns across digital, social, and offline channels, ensuring measurable growth and engagement.

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Business Development
- Identify and build strong relationships with strategic partners to drive growth and brand awareness.

- Collaborate with internal teams such as product, sales, and operations to ensure alignment on business goals and strategies.

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Brand Building
- Elevate the companys brand messaging, ensuring consistency and relevance across all communications.

- Increase brand visibility through strategic partnerships, events, and media opportunities.

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Analytics & Reporting
- Measure key performance metrics (such as customer acquisition cost, lifetime value, and conversion rates) to guide decision-making and strategy refinement.

- Provide regular performance reports and actionable insights to drive continuous improvement.

Required Skills & Experience:

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5-10 years of experience in marketing or business development within the FinTech/payment (B2C) sector, specifically in Latin America , with a proven track record in launching or scaling fintech products.

- Demonstrated success in creating impactful marketing campaigns and building strategic partnerships within the fintech industry.

- A strategic mindset , with the ability to blend creative marketing tactics with data-driven decision-making.

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Business development experience : Strong ability to form and manage relationships that support the companys growth.

- Familiarity with performance marketing and digital marketing technologies .

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Fluency in English and Spanish (written and spoken) with strong communication skills to engage effectively with stakeholders, partners, and customers.

Desirable Skills:

- An interest in or knowledge of Distributed Ledger Technologies (DLT) .

- Proficiency in Spanish is a key advantage for engaging with Latin American markets.

Why This Opportunity Is Exciting:

- Work with a forward-thinking FinTech company at the forefront of innovation in the industry.

- Lead the marketing efforts for a new and exciting project, shaping the companys growth from the ground up.

- Play a pivotal role in building and scaling the brand in a rapidly evolving market.

- Competitive salary and benefits package.

If youre an experienced marketer with a passion for fintech and are ready to drive growth and innovation, we encourage you to apply today. This is a fantastic opportunity to make a real impact within an exciting and fast-growing company!

Originally posted on Himalayas