Backlink Outreach / Link-Building Specialist

We’re looking for a Backlink Outreach / Link-Building Specialist  to help grow our website’s authority through high-quality backlink acquisition and editorial outreach.

Your primary responsibility will be to  secure relevant, authoritative placements and grow the number of high-quality referring domains  through channels such as HARO/Qwoted, podcasts, guest posts, and other editorial opportunities.

This is a  results-driven role . We care about the quality and impact of the placements you secure — not simply how many pitches you send.

What You’ll Do

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Identify relevant, authoritative websites and media opportunities for backlink acquisition.

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Conduct targeted outreach to secure editorial placements.

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Pursue opportunities through  HARO/Qwoted, podcasts, guest posts, and similar channels .

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Build and manage relationships with relevant outlets and publishers.

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Manage opportunities from initial outreach through to confirmed placement.

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Maintain an active pipeline of upcoming backlink and editorial opportunities.

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Track placements and referring-domain growth using  Semrush .

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Monitor backlink quality and flag potentially spammy, low-authority, or paid-placement-heavy opportunities.

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Provide a concise weekly report covering:

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Placements landed

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Placements currently in progress

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New referring domains

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Any red flags or issues

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Your target outlets/sites for the following week

How You’ll Be Measured

Your performance will be evaluated against four core KPIs:

New Referring Domains
15–25 new referring domains per month

Dofollow, Editorial-Relevant Links
70%+ of new links

Authority Score Trend
+0.5–1.0 average monthly increase

Placements Landed
4–8 placements per month

These KPIs are designed to measure  actual results , rather than activity. Metrics such as total backlinks, pitches sent, or emails opened are not considered success metrics.

AI search citations will also be tracked separately through monthly spot-checks of priority queries.

What Success Looks Like

You’ll thrive in this role if you can consistently:

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Secure genuine editorial placements on relevant websites.

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Grow the number of high-quality referring domains.

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Maintain a strong percentage of dofollow, editorially relevant links.

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Build a healthy pipeline of future placement opportunities.

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Contribute to consistent growth in Authority Score.

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Recognize and avoid low-quality or spammy backlink opportunities.

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Take ownership of your outreach pipeline and results.

If you have a strong background in  backlink outreach, link building, digital PR, editorial outreach, or securing earned media placements  and are motivated by measurable results, we’d love to hear from you.