Associate Salesforce Data 360 / Marketing Cloud Specialist

Penrod is seeking an Associate Salesforce Data 360/ Marketing Cloud Specialist to join our growing Data Cloud and Marketing Cloud practice. This functional-technical role is designed for an early-career professional or a Salesforce Admin, Marketing Cloud consultant looking to evolve into Data 360. You will execute hands-on configuration and delivery tasks that a Data Cloud or Marketing Cloud Lead has architected and scoped: building data streams, data mapping, identity resolution rulesets, configuring calculated insights, activating segments, and building journeys and automations according to documented designs. This is a foundational delivery role: you work under the direction and mentorship of a Lead Consultant or Architect, building deep platform skills while contributing real, billable work on client engagements.
This role is a launchpad into Penrod 's growing Data Cloud and Marketing Cloud practice within Health & Life Sciences. You will work directly alongside experienced Leads and Architects, build in-demand platform skills on real client engagements, and grow along a defined path toward Consultant and Lead-level ownership. We offer a competitive compensation package, comprehensive benefits, and structured mentorship.
What you will do

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Execute configuration tasks defined by a Data Cloud or Marketing Cloud Lead, including data streams, mapping from DLOs to DMOs, calculated insights, segments, and activation targets, following documented designs and specifications.

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Build and test ingestion pipeline components, identity resolution rules, data spaces, and activation workflows under the guidance of the Lead Consultant or Architect.

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Configure Marketing Cloud journeys, automations, and data extensions based on requirements and build plans provided by the Lead.

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Support data quality validation and reconciliation testing across ingestion and query layers, flagging discrepancies and escalating issues to the Lead.

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Execute test scripts during QA and UAT cycles, log defects, and track resolution through to sign-off.

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Document configuration steps, build notes, and known issues to support Penrod 's library of reusable implementation patterns and accelerators.

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Participate in client discovery and working sessions, capturing requirements, documenting business processes, identifying data and platform needs, tracking decisions and action items, and supporting follow-up activities under Lead supervision.

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Translate business and technical requirements into user stories, acceptance criteria, configuration requirements, process flows, and supporting implementation documentation.

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Develop an understanding of client business objectives and translate use cases into data requirements, audience criteria, segmentation logic, activation requirements, and measurable business outcomes.

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Learn and apply Penrod 's Data Cloud and Marketing Cloud implementation methodology, internal tooling, and accelerators.

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Support pre-sales scoping by providing basic effort estimates for defined configuration tasks, as directed by the Lead.

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Ensure all configuration work adheres to HIPAA data handling requirements relevant to HLS clients.

What we look for

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1-3 years hands on experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data 360, CRM platforms, marketing technology, data/analytics platforms, or related technologies.

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Working knowledge of core Data Cloud concepts (data streams, DMOs, unified profiles, calculated insights) or Marketing Cloud concepts (journeys, automations, data extensions), gained through training, certification study, or hands-on projects.

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Basic proficiency in SQL or SOQL for querying, validating, and troubleshooting data.

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Working understanding of relational data concepts, including tables/objects, fields, data types, primary and foreign keys, relationships, data mapping, and basic data transformation.

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Strong attention to detail and the ability to follow documented