Art Director – Performance Creative & AI

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Art Director – Performance Creative & AI

Work Arrangement: This is a fully remote (telecommute) position.
Employment Type: Full-Time
Department: Creative Post-Production
Reports To: Creative Director
Direct Report: Senior Editor/Designer
Industry: Digital Marketing / Performance Creative
Experience: 5–8+ Years
Portfolio: Required
About the Role

We are seeking an experienced Art Director to lead concept development and own the visual standard across paid and organic campaigns.

This role sits at the intersection of creative strategy, performance marketing, and execution . You will define creative direction and ensure that the work produced delivers against that vision, from initial concept through final client-ready assets.

You will directly manage a Senior Editor/Designer, assign and prioritize work, review deliverables, provide actionable art direction, and maintain a consistently high creative standard.

Because the team works extensively with both traditional production and AI-generated creative (AIGC) , you must have enough hands-on AI fluency to confidently direct generative work, evaluate output quality, identify artifacts or brand inconsistencies, and determine when AI or traditional production is the better approach.

You will collaborate closely with Client Partners and Media Strategists to translate performance insights into high-quality, scalable creative across Meta, TikTok, and YouTube .
What You'll Do
Creative Direction & Team Leadership

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Directly manage and develop a Senior Editor/Designer, setting priorities and managing capacity across accounts.

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Review video, motion, static, and AI-generated creative before it advances to the Creative Director or client.

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Provide clear, actionable art direction across composition, typography, layout, pacing, color, motion, and brand consistency .

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Identify whether creative challenges originate from craft, concept, or the brief and address them at the appropriate level.

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Maintain a high creative standard without becoming a production bottleneck.

Concept Development & AI Creative

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Lead the development of creative concepts, campaign ideas, and visual narratives across multiple client accounts.

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Translate briefs, brand guidelines, and performance insights into clear creative direction.

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Develop concept decks, storyboards, briefs, visual references, and prototypes , primarily using Figma.

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Use AI tools to develop visual references, storyboards, creative examples, scripts, and ad copy aligned with each client's brand.

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Direct AI-generated work by evaluating generation quality, identifying artifacts and off-brand outputs, and improving prompt and reference strategies.

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Stay hands-on when necessary by sketching, mocking, or prototyping creative directions.

Creative Production & Workflow

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Own the creative process from brief through final build and delivery.

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Guide production and revision rounds while balancing creative quality with efficient iteration.

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Review both internally produced and creator-generated content.

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Oversee final assets across static, video, and motion formats, ensuring they are complete, properly versioned, and platform-ready.

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Improve briefing, feedback, documentation, and AI production workflows to reduce unnecessary revision cycles.

Performance Creative & Strategy

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Partner with Client Partners and Media teams to turn campaign performance insights into creative direction.

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Apply learnings from high-performing hooks, formats, visual systems, and concepts to future campaigns.

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Make recommendations on whether creative directions should be scaled, iterated, or discontinued based on performance.

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Build creative post-mortems to understand why concepts succeeded or underperformed.

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Understand how creative should evolve across different stages of the marketing funnel.

Creative Systems & Scalability

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Develop repeatable creative frameworks, templates,