Art Director

Birg Holdings builds and scales new ventures on an ongoing basis, and each one needs its own visual language, built from the ground up. This role is the shared art direction resource across that portfolio: for every new venture's website, you'll start from a point of view, a set of references, and an inspiration video, and end with a finished visual system. There's no standing brand book to lean on, that's exactly the gap this role closes, venture after venture.

For each engagement, you'll start by unpacking the references and the stakeholder's vision directly, then translate that conversation into a mood board covering color, typography, composition, texture, and the character of motion. Once the direction is locked, you'll take it into the actual site: key screens, a coherent visual system, and the states that hold it together. Motion, transitions, micro-animations, graphic sequences, comes in wherever it genuinely fits the agreed language, not as a default add-on.

This is a taste-driven, iterative engagement rather than a spec-and-deliver one, repeated across multiple ventures with different stakeholders and briefs. You'll move through rounds of feedback calmly, hold each visual system together as its brief evolves, and carry forward a repeatable process, without letting any one venture's visual language bleed into another's.

Key Responsibilities

Discovery & Vision Alignment

—  Unpack references and inspiration materials directly with each venture's stakeholder.

—  Draw out the underlying vision behind the mood board and inspiration video.

—  Ask the questions that turn a vague direction into something decidable.

—  Reset cleanly from one venture to the next, each brief gets its own point of view, not a reused template.

Mood board & Visual Direction

—  Build a mood board covering color, typography, composition, texture, and the character of motion.

—  Present the mood board in a form that can actually be decided on, not just admired.

—  Align the stakeholder on a single direction before screen design begins.

Web Design & Visual System

—  Design key screens, translating the agreed direction into a concrete visual system.

—  Define composition, typography, rhythm, hierarchy, and use of space for the web.

—  Design and document component states (hover, active, empty, loading, and similar).

Motion & Animation (as applicable)

—  Scope and design transitions, micro-animations, and graphic sequences where they reinforce the visual language.

—  Define the character of motion clearly enough for it to be implemented consistently.

—  Judge where motion adds to the experience versus where it should be left out.

Iteration & Revision

—  Take taste-driven feedback and revise without losing the thread of the agreed direction.

—  Work in short, iterative cycles rather than long unsupervised builds.

—  Flag tension between new requests and the internal consistency of the system.

Success Metrics

—  A moodboard the stakeholder can actually sign off on, not endlessly revisit.

—  Key screens and visual system that hold together as one coherent language.

—  Motion decisions — used or not — are deliberate, not default.

—  Revision rounds converge over time rather than spiral as direction locks in.

—  Handoff-ready screens and system documentation for engineering to implement.

—  A repeatable process that scales cleanly from one venture launch to the next, without visual identities blurring together