XTN-E0F9988 | DIGITAL AND MARKETING TECHNOLOGY MANAGER

The Digital and Marketing Technology Manager owns two closely related areas. Digital marketing: website content, user journeys and performance; email campaigns and the firm newsletter (currently Mailchimp); social media, primarily LinkedIn; Google Analytics and digital reporting; Semrush and search performance; and campaigns across digital channels. Marketing technology: administration and optimization of Lawmatics and Lawbrokr; implementation and optimization of CallRail and Voice Assist; website forms and platform connections; system testing, documentation and user training; and the quality of marketing and intake data together with the dashboards built on it. Dashboards in scope are digital, marketing and intake. Firm-wide reporting that combines financials, matters and operations sits outside this role. The Director retains oversight of strategy, priorities, brand, budget and overall performance. This role owns day-to-day delivery and manages the specialist agencies for Google Ads, website design and development, and complex platform connections. The role is measured on its contribution to pipeline rather than on activity alone. Signed matters depend on factors beyond marketing, including lawyer availability, conflicts, pricing and engagement decisions, so what is measured is the contribution to and quality of the pipeline rather than sole accountability for what closes. This is a different profile from a traditional Digital Marketing Manager. We are looking for someone who has led implementations, designed workflows and resolved problems, rather than someone who has used the platforms. This is a significant hire and the process reflects that: it includes a practical exercise as well as interviews. - Build the function, not just operate it: Help shape Taxpayer Law’s emerging marketing technology ecosystem and establish the processes that will support its next stage of growth. - Own technology that directly drives revenue: Connect digital marketing, automation, analytics, intake technology, and agency performance to a measurable pipeline and signed matters. - High-impact role with real autonomy: Work closely with leadership in a growing, modern law firm where your technical judgment, execution, and improvements will have visible business impact. Agency management and paid media •Manage the specialist agencies day to day (Google Ads, website design and development, and complex platform connections): prepare briefs, review results critically, and, with the Director's support, hold each agency accountable within the Director's strategy and budgets. Conduct structured reviews using Google Analytics, Semrush and other relevant performance data, and support agency audits, comparisons and transitions. •Supervise the PPC agency across Google Ads (Search and Performance Max) against cost-per-qualified-lead targets; spend is roughly CA$30K per month. With the Director's support, QA exclusions, invalid traffic controls, conversion signals, landing page alignment and lead quality. A meaningful share of paid leads are currently unqualified and improving this is a priority for the role. This requires someone able to challenge an agency on substance, not simply manage the relationship. •Test approved emerging digital channels in conjunction with specialist agencies, including appropriate opportunities presented by AI platforms. Marketing technology •Administer and optimize Lawmatics and Lawbrokr; build and maintain connected website forms and platform connections across the stack; manage system testing, documentation, user training and the quality of marketing and intake data; and build and maintain the agreed digital, marketing and intake dashboards. Functional ownership of these platforms continues after implementation and covers configuration, optimization, documentation, testing and user support. •Clio Grow is in scope only where it supports intake, lead source data, pipeline reporting or marketing technolo