Website Specialist (Shopify B2B)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Website Specialist (Shopify B2B) based in India.

This role is responsible for the day-to-day management and continuous improvement of a B2B website and customer portal.
You will bridge technical website operations, digital merchandising, project management, and cross-functional collaboration.
Working closely with developers, agencies, UX/UI, Marketing, Sales, Product, Creative, and Inventory teams, you will ensure reliable and engaging digital experiences.
You will oversee releases, UAT, content updates, SEO performance, accessibility, site quality, and customer-facing functionality.
The role also involves using customer insights, analytics, competitive research, and industry trends to identify opportunities for improvement.
You will manage multiple priorities while maintaining strong attention to detail, site integrity, and delivery timelines.
This is a fully remote opportunity for a self-driven professional working with global stakeholders and supporting a fast-moving B2B digital environment.

Accountabilities:
- Oversee the daily operations and ongoing optimization of the website and customer portal.

- Collaborate with web development agencies to plan, prioritize, and implement website enhancements and new functionality.

- Conduct user acceptance testing (UAT), provide detailed feedback, and support timely release schedules.

- Monitor site stability after releases and coordinate with development partners to identify and resolve technical issues.

- Address customer and internal user issues involving portal access, product visibility, pricing, inventory discrepancies, and other website-related concerns.

- Manage digital merchandising and product presentation in collaboration with Marketing, Product, Creative, Sales, and Inventory teams.

- Partner with UX/UI designers and web development agencies to implement redesigned pages while maintaining WCAG accessibility standards.

- Monitor and optimize website SEO performance in collaboration with the copywriting team.

- Develop and maintain a web content calendar supporting product launches, seasonal trends, and marketing campaigns.

- Perform regular website checks, audits, and quality assurance to maintain content accuracy, functionality, and consistency.

- Create and maintain user manuals and documentation for the website and customer portal.

- Improve the digital user experience through customer journey mapping, personas, personalization, and other experience optimization techniques.

- Prepare regular website performance reports covering search behavior, traffic trends, user behavior, SEO rankings, and other relevant metrics.

- Monitor competitor websites and digital communication strategies to identify emerging trends, tools, and functionality opportunities.

- Research industry developments and customer feedback to recommend new website features, functionality, design concepts, and marketing opportunities.

- Support additional website and digital operations initiatives as business needs evolve.

Requirements:

- At least 3 years of experience managing websites, preferably within large organizations and B2B environments.

- Hands-on knowledge of Shopify B2B/Shopify Plus, with additional experience in platforms such as Magento and SAP.

- Experience working with project and collaboration tools such as Jira, Teamwork, and Asana.

- Experience collaborating with website developers and e-commerce agencies within Agile environments.

- Strong understanding of website management, B2B e-commerce, digital experiences, UAT, UX/UI, SEO, and digital merchandising.

- Familiarity with customer portals, website analytics, accessibility standards, and web quality assurance.

- Highly organized, detail-oriented, and deadline-driven, with the ability to manage shifting priorities and tight timelines.

- Strong collaboration skills and the ability to