VP, Product
VP, Product
Role Overview
Ad Results Media (ARM) is building the next-generation operating platform that powers how the agency plans, buys, measures, and reports across audio and emerging channels. Internally known as the ARM Suite, this platform unifies order management, finance connectivity, and — over time — planning, buying, communications, and measurement into a single environment used by ARM, our clients, and our network partners.
We are seeking a Vice President, Product to serve as the internal product owner of the ARM Suite. This role is responsible for product vision, roadmap, prioritization, and governance. The VP, Product will partner closely with Analytics, Engineering, Strategy, Operations, Finance, and Client Services to translate agency and client needs into a durable, scalable product.
This role is both strategic and hands-on. The VP, Product will set long-term product direction while operating in the day-to-day decisions that shape how ARM Suite is built, governed, and adopted.
Platform Ownership & Impact
ARM Suite is transitioning from a vendor-led build to an internally owned product. This role mitigates vendor dependency risk, restores institutional knowledge, and ensures the platform evolves in alignment with how ARM actually wins, retains, and grows business.
The VP, Product will be accountable for ARM Suite as a product — not as a collection of features, dashboards, or vendor deliverables. That means owning the charter, defining what the platform is (and is not), establishing a prioritization framework, and making the trade-offs required to ship a durable system rather than a set of bespoke responses to internal requests.
ARM Suite is, at its core, an API-driven platform. It depends on durable pipelines to media buying systems, measurement partners, finance, network partners, and client-side data sources to keep users in ARM’s environment rather than dependent on parallel tools. The VP, Product owns the API and integration strategy that makes this possible.
Key Responsibilities
Product Vision & Roadmap
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Be accountable for the end-to-end product vision and multi-year roadmap for the ARM Suite, including order management, finance connectivity, planning, buying, communications, and measurement workflows.
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Translate ARM’s commercial strategy, client needs, and partner relationships into a clear product narrative and sequenced roadmap.
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Define what ARM Suite is, what it is not, and what “done” looks like at each phase, with explicit trade-offs documented for leadership.
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Own ARM Suite’s API and integration strategy, including API pipelines into media platforms, measurement partners, finance and billing systems, network partners, and third-party enrichment sources that keep users inside ARM Suite.
Vendor Reduction & Internal Capability Building
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Lead the structured reduction of third-party dependency by extracting institutional knowledge, documenting business rules, and transitioning ownership of roadmap and prioritization in-house.
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Review and approve product designs, scope, and delivery plans proposed by vendors; ensure work aligns to ARM’s long-term roadmap
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Partner with the Senior Data Engineer to ensure clean separation between platform design (Product) and data correctness and pipeline ownership (Engineering / Analytics).
Governance, Prioritization & Intake
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Establish and operate a product-governed intake and prioritization framework that replaces ad hoc requests with a defensible, transparent process — while preserving fast paths for revenue-critical work.
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Define and enforce the authority split between Product (system design and prioritization) and Analytics (metric definitions, QA, and interpretation).
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Document and socialize standards for product decisions, business rules, and platform constraints so they persist beyond individual contributors.
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Partner with Analytics to operationalize a formal QA delegation model within ARM Suite intake and delivery wo