Visual Designer (Paid Social Ads) - LATAM

👋 Important note! All applications must be submitted through this application link

Location: Remote - LATAM (time zone overlap required for EST)

Start Date: September/October

Type: Full-time

About Right Hook

Right Hook Digital is a performance growth team helping eCommerce founders and DTC brands scale. Our creative team produces paid social ads across a wide range of brands, products and categories. That means the work needs to move fast, but volume isn't an excuse for average creative.

About the Role

We’re looking for a Visual Designer to join our award-winning team, where your creative vision directly impacts the success of exciting brands across Meta, Instagram, and TikTok.

You’ll work closely with your dedicated Creative Strategist, who provides the strategy and thinking behind what we're testing. Your job is to turn that creative strategy into high-quality performance ads across static, video and social-first formats.

That means making smart decisions about hierarchy, composition, typography, imagery, pacing, hooks, product visibility, movement and how an ad actually lands in-feed. We expect you to bring that judgment to the work, not wait for every executional decision to be prescribed in the brief.

Some ads might need to be beautifully polished. Others should feel native, raw or creator-led. A Right Hook Visual Designer understands the difference and knows how to execute both based on the brief.

What You'll Do Day to Day

1. Turn strategy into ads built to perform

You'll take creative briefs and translate them into paid social ads across Meta, Instagram, TikTok and other digital platforms. You won't just ask, “Did I follow the brief?” You'll think about whether the execution actually communicates the idea clearly and whether there is a stronger way to bring it to life.

2. Create across formats

You'll work across a mix of:
- Static ads and carousels
- Branded video
- UGC and creator-led edits
- Motion graphics and GIFs
- Product-led creative
- Promotional and offer creative
- Native social formats
- Creative iterations based on existing winners

You don't need to have exactly the same strength across every format, but you should have strong fundamentals and be capable of developing range.

3. Own the executional details

You care about the things that separate average creative from strong creative. This includes things like:
- Visual hierarchy and composition
- Typography and branding
- Asset selection for messaging congruency
- Pacing, frame selection, and transitions (video)
- Sound design (video)
- Product prominence

You know when something is technically finished but still isn't good enough to ship.

4. Iterate from performance & feedback

Performance creative isn't one-and-done. You'll work with your Creative Strategist and the wider team to understand what is working, what isn't and what we should do next.

Sometimes that means developing something completely new. Sometimes it means taking a winning idea and making the next version better.

5. Meet volume requirements without dropping the quality

We're an agency, there are deadlines, multiple brands and a consistent volume of creative moving through Production. You'll need to work efficiently and manage your time well. But speed isn't an excuse for sloppy execution.

We care about both creative quality and creative velocity .

What You Bring to the Team
- 1-2 years of experience creating paid social, direct-response or conversion-focused creative.
- A strong portfolio demonstrating paid social digital creative you've personally produced, ideally showing range across brands, formats and visual styles.
- Experience creating paid social creative, particularly across Meta and TikTok. *Experience with Google, Pinterest and other digital advertising platforms is a bonus.
- Experience working with eCommerce, DTC or performance marketing brands, and/or working inside a performance marketing agency.
- Strong visual design fundamentals inclu