Vice President of Marketing

ABOUT US

Smarter medicine starts here.

PatientIQ is the leading outcomes intelligence platform for healthcare — purpose-built to help health systems, specialty practices, medical device companies, and medical societies collect, analyze, and act on patient-reported outcomes data at scale. Our platform — ClinicalPRO, ResearchPRO, and DataPRO — powers clinical research, post-market surveillance, registry management, and value-based care programs across 850+ healthcare organizations and some of the largest medical device manufacturers in the world.

We are on a clear and funded growth trajectory across three commercial segments: Provider, MedTech & RWE, and Marketplace & Strategic Partners. Marketing is the demand engine that accelerates all three.

ABOUT THE ROLE

PatientIQ is searching for its next VP of Marketing — a pipeline-obsessed, commercially-minded leader who will build and operate a high-velocity go-to-market engine responsible for driving the demand generation, pipeline development, and marketing infrastructure required to support 30%+ year-over-year growth. This is a full-stack marketing leadership role: the VP owns the GTM engine across all three business segments, sets and reports marketing KPIs to commercial and executive leadership, and is directly accountable for sourced pipeline — not just awareness.

This is not a brand stewardship role. The VP of Marketing is a commercial executive who steps into an active marketing team — including a website and content lead, a demand generation lead, and an event and conference strategy lead — and takes over from a fractional VP holding the seat during transition. The expectation is immediate impact on pipeline and full ownership of all marketing performance metrics from day one.

ROLE RESPONSIBILITIES

DEMAND GENERATION & PIPELINE

Drive qualified pipeline across three buyer segments.
- Drive consistent growth in MQLs, SQLs, and converted pipeline across Provider, MedTech, and Marketplace buyer segments — with increasing contribution targets tied to the annual commercial growth plan
- Build and manage paid channel strategy (LinkedIn, Google, content syndication) with direct accountability for CAC and pipeline ROI
- Build and execute a rigorous account-based marketing strategy for the enterprise segment — target account selection, multi-stakeholder engagement programs, and coordinated AE/CSM touchpoints that compress sales cycles and improve win rates on high-ACV health system opportunities
- Develop and execute inbound and outbound demand programs aligned to specialty AE expansion — Neuro/Spine (Q1 2027), Cardiology/Oncology (Q2 2027)
- Deliver $8M+ in marketing-influenced pipeline each quarter; scale contribution targets in step with the annual commercial growth plan

BRAND POSITIONING & MESSAGING

Own PatientIQ's position as the outcomes intelligence platform for healthcare.
- Lead PatientIQ's repositioning from "patient outcomes software" to "the outcomes intelligence platform" — translating the brand into buyer-facing messaging across all three segments and all products (ClinicalPRO, ResearchPRO, DataPRO)
- Build and maintain segment-specific messaging frameworks for health systems, specialty practices, medical device companies, and societies — each with differentiated value propositions and proof points
- Develop specialty content campaigns aligned to cardiovascular, neuro/spine, and oncology market entry — coordinating with the Outcomes Research & Registries team and Provider Sales on clinical messaging accuracy
- Own the PatientIQ brand voice across all external channels: website, sales collateral, conference presence, email programs, and social

EVENTS, CONFERENCES & FIELD MARKETING

Maximize ROI across every marketing investment and customer touchpoint.
- Own the commercial events and field marketing strategy in partnership with the Marketing Programs & Events lead, who manages execution and logistics for PatientIQ
- Define ROI measurement standards ac