Vice President, Marketing

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Academy of Art University is seeking an exceptional Vice President of Marketing to lead the University’s marketing strategy at a pivotal moment for higher education and the creative industries.

Reporting directly to the President, the Vice President will serve as the University’s senior marketing leader, responsible for strengthening market position, advancing enrollment objectives, improving marketing performance, and maximizing the impact of marketing investments.

This is a high-impact opportunity for a leader who combines strategic vision, analytical rigor, and operational depth. The successful candidate will have the mandate to assess and strengthen the University’s marketing ecosystem across digital acquisition, media investment, prospective student engagement, analytics, attribution, technology, agency partnerships, and internal capabilities.

Working closely with leaders across Admissions, Finance, Online Education, Student Affairs, and Brand Storytelling, the Vice President will build an integrated, measurable approach to marketing and sustainable growth.

Key Responsibilities

Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability.

- Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities.

- Strong experience developing marketing strategies for both domestic and international student population.

- Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, startand retention) and understanding the complexity of the enrollment lifecycle.

- Partner closely with Admissions tooptimize andstrengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance.

- Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment.

- Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels

- Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways.

- Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data.

- Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education.

- Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences.

- Provide senior oversightof and holding accountable,external agencies, consultants, media partners, and technology vendors, with clear expectations for transparencyand performance.

- Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement.

- Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners.

Qualifications

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Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, hi